Chief Executive Officer, Brian Giese, and Chief Technology Officer, RK Maniyani, co-founded True Influence in 2008 to compete in the emerging B2B marketing automation software category. Two years later, they recognized the enormous opportunity of dramatically expanding the reach, scope and relevance of behavioral data used to identify and engage with in-market B2B prospects.
So they began developing the intent monitoring technology that's proven to be their cornerstone of success. Our breakthrough: Collect and catalog decision-makers' content consumption across the entire internet, not just a limited collection of publisher web sites or our own online channels. We use this information, which is called intent data, to identify and target decision-makers who are actively researching a purchase decision.
So they began developing the intent monitoring technology that's proven to be their cornerstone of success. Our breakthrough: Collect and catalog decision-makers' content consumption across the entire internet, not just a limited collection of publisher web sites or our own online channels. We use this information, which is called intent data, to identify and target decision-makers who are actively researching a purchase decision.
Services
Data is scattered everywhere and people access the internet from multiple devices. There is no question that marketing and sales teams need visibility into a prospects' entire customer journey. But where do you start? Identity Graph Triangulation help marketing and sales identify individual contacts and buying groups to get a single view of the customer.
Intent can improve your sales and marketing performance by discovering in-market accounts. But that's just the beginning. So, if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, read further. With intent intelligence, you can map the purchase intent of prospects and organizations based on their online activity.
Yes, quality matters. The greatest asset that any sales and marketing team can have is accurate data. Good contact data helps marketing teams increase your performance goals and profitability. That's why we developed the industry's most reliable data algorithms to screen out inaccurate records so you can get on with your selling and go-to-market strategies.
Now more than ever, sales and marketing teams are under tremendous pressure to move fast and persuade people to purchase their products. Buyers demand better products, better services, better prices. Sales and marketing teams are trying to identify buyers, find out what they really care about, and engage with them no matter where they are or what device they are using.
You've invested in high-quality content that explains the benefits of your product and builds your company's reputation as a leader in the B2B marketing space. But competition is fierce, and even the best in-house email lists and web channels represent only a fraction of the total B2B buyer audience for your message.
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Deepak Shukla
Jan 09, 2019
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