A healthy client/agency relationship is important. And we know what it takes to build, manage and maintain a successful one. Sometimes it is possible to get your current agency back on track. Other times there is no other option but to replace them. Through a customized evaluation process, we can help you determine whether your current agency is still the right fit for you.
Clients and agencies need clear, explicit, agreed upon criteria for what makes a good relationship. As an agency leader, I'm glad to get this very clear and candid feedback from Wanamaker and glad to have a forum to tell the client what we need. Selecting a new agency can be an immensely time consuming and overwhelming process.
Clients and agencies need clear, explicit, agreed upon criteria for what makes a good relationship. As an agency leader, I'm glad to get this very clear and candid feedback from Wanamaker and glad to have a forum to tell the client what we need. Selecting a new agency can be an immensely time consuming and overwhelming process.
Services
Wanamaker Associates is a leading international consulting firm specializing in agency search and the evaluation, measurement, tracking and enhancement of the client/agency relationship. We currently work with some of the world's largest advertisers to boost revenue and ensure optimal performance across all areas of marketing communications.
Selecting an agency is one of the most important decisions you can make. With years of agency and client experience, Wanamaker Associates understands every facet of the search process and we'll help you every step of the way. From thoroughly evaluating your company's needs, to filling those needs with the most qualified agency - we'll make sure your selection process is a smooth, successful one.
Wanamaker Associates knows what it takes to build, manage and maintain successful client/agency relationships. We also know how devastating it can be if an agency relationship fails. Sometimes there is no other alternative but to replace your agency. But other times, you can save money and productivity by simply getting your current agency relationship back on track.
At Wanamaker Associates, we understand the importance of internal communications. We go beyond the client/agency relationship to provide specialized corporate communications counsel to private and public corporations. Working closely with your management and their teams, our experts can help you successfully achieve corporate goals on key communication initiatives.
Wanamaker/MMI, a joint venture of Wanamaker Associates and Media Management, Inc. has audited over $15 BILLION in media spend annually for the past several years. When it comes to media spending, you need to know you're getting what you paid for - across all media, including all forms of interactive and digital.
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