When you take control of your market, everything else falls into place and you can enjoy the car business again. Not only do our strategies generate more traffic and more sales, but we also look at the bigger picture. We want to provide you with enough growth, so you have the freedom to completely transform the way you experience the business, so that you enjoy coming to work each day.
Everything we do is designed to help you achieve your growth goals and build a life and business that are ESP-Enjoyable, Simple & Prosperous. Our approach to marketing your dealership is drastically different than what you'll find everywhere else in the industry. In fact, we often do the exact opposite of what others recommend, but all of our techniques and methods are attached to real, measurable results.
Everything we do is designed to help you achieve your growth goals and build a life and business that are ESP-Enjoyable, Simple & Prosperous. Our approach to marketing your dealership is drastically different than what you'll find everywhere else in the industry. In fact, we often do the exact opposite of what others recommend, but all of our techniques and methods are attached to real, measurable results.
Services
It seems like you and all of your competitor's are fighting over the same sliver of the population who are currently shopping for a new or used vehicle. Everyone's scrambling-trying to beat each other to the punch with each new lead, fighting to stock the "perfect" cars and wrestling each other in a race to the bottom by pricing each vehicle lower and lower until there's no money to be made.
By this time, you're probably familiar with the fact that only about 2% of the population in any given market, at any given time is actively shopping for a vehicle. If you're not familiar with this information, you need to listen up because the other portion of the market-the 98%-is an absolute goldmine for the dealers who are smart enough to pay attention to them.
They were both pretty similar, owning dealerships in towns of roughly 100,000 people, selling on average between 30-40 cars per month, working 7 days a week and spending very little time with their families. Fast-forward to today and these two men are still very much alike. They're starting to think about how and when they'll be able to retire and what kind of legacy they'll be able to leave for their kids and their community.
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