Trusted by over 5,000 companies, we help content find its ideal audience, again and again. We practice the art of data science to put your video where it belongs: in context. By engineering the most open video data ecosystem in the world, we power meaningful connections between brands and consumers watching online video and connected TV.
Understand your audience through the stories they watch in a privacy-first and cookieless way. With cookie deprecation and CTV viewership on the rise, we help our partners stay relevant by delivering IRIS-enabled solutions to tackle your biggest challenges. Access premium video publishers and deploy your advanced contextual intelligence solutions.
Understand your audience through the stories they watch in a privacy-first and cookieless way. With cookie deprecation and CTV viewership on the rise, we help our partners stay relevant by delivering IRIS-enabled solutions to tackle your biggest challenges. Access premium video publishers and deploy your advanced contextual intelligence solutions.
Services
Founded in 2013, IRIS.TV is trusted by the largest content creators, publishers and marketers to help content find its ideal audience, using data science to put video where it belongs: in context. We see a world where audiences, brands, and publishers are aligned - with more engaged audiences, fewer wasted impressions, greater respect for privacy, and better results for all stakeholders.
IRIS.TV helps publishers deliver contextual relevance at scale. IRIS-enabled publishers differentiate their video inventory to win budgets and drive higher CPMs through unique and relevant inventory packages. Providing video-level content transparency is table stakes for winning video budgets. Yesterday's context tools weren't built for today's streaming world.
Consumers are flocking to video and connected TV, but inventory is fragmented and there is no video-level content transparency. You don't know where your ads have been so you cannot guarantee brand-safety or brand-suitability. Built for the post-cookie ecosystem, IRIS.TV provides a powerful and privacy-friendly way to reach your audience.
Gain unprecedented access to premium video publishers and deploy your advanced contextual offerings that inspire confidence with agencies and brands. Without access to normalized video data, contextual intelligence solutions can only read page-level data, providing no insight into the context at the video-level at scale.
IRIS-enabled video means ensuring the right price is paid for the right impression to serve the right ad, every time. Consumers are flocking to video and connected TV, but inventory and infrastructure is fragmented, and there is no video-level content transparency. Connecting unique demand to relevant supply at scale is harder than ever.
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