The experience people have on your website is far more important to your brand than the brand claims you make. If the first experience is not successful, many visitors will leave and not return. Knowing the top tasks people want to complete on your site is essential to successful content marketing.
Top Task research gives you objective data about the content that deserves priority visibility on your site. If every office on your campus is not consistently communicating your key brand message and key facts about your school, your brand identify will suffer. A comprehensive communication audit of your online and print communications will answer that question.
Top Task research gives you objective data about the content that deserves priority visibility on your site. If every office on your campus is not consistently communicating your key brand message and key facts about your school, your brand identify will suffer. A comprehensive communication audit of your online and print communications will answer that question.
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Since starting as an independent consultant in 2006, I've worked with 86 colleges, universities, and professional associations to develop strong marketing communication strategies. From 1994 until 2003 I chaired the AMA's annual Symposium for the Marketing of Higher Education. From 2000 to 2005 I was Senior Vice President and Director of Strategy at Creative Communication Associates.
Your website is the first place that many potential students come into serious contact with your college or university. You have one chance to make a strong first impression. Does your website do that now? Do you want to know what's really annoying the potential students )or current students or alumni or faculty and staff) about your website?.
Top Task research helps you create websites built around the tasks that people most want to do on your site. The result: a better experience for your visitors. And a better experience means more respect for your brand, higher enrollment conversion rates, and more annual fund contributions.
Based on over 12 years of research by world-renowned web content expert, Gerry McGovern, the Top Task research approach is a unique scoring technique enabling the people who use your website to tell you in precise, statistical terms their top tasks at your website.Top Task research involves drawing up a list of the tasks that your visitors come to your website to complete and then getting them to quickly vote on this list.
Based on over 12 years of research by world-renowned web content expert, Gerry McGovern, the Top Task research approach is a unique scoring technique enabling the people who use your website to tell you in precise, statistical terms their top tasks at your website.Top Task research involves drawing up a list of the tasks that your visitors come to your website to complete and then getting them to quickly vote on this list.
A communications audit will discover how consistently your college or university is projecting a brand identity and key brand messages to external audiences. Routine print and email communications and social media content must reflect and reinforce the brand presence started on your website. Special publications from business checks to commencement programs to event invitations can help or hinder your communications strategy.
Nothing will damage respect for your brand among potential students more than a bad first experience on your website. An expert review of your site from a marketing perspective can help you make the best possible impression when the students you hope to enroll first visit your website.
Since 2006 I've been visiting higher education websites in search of selections for my Link of the Week series, with more than 350 sites selected for their special ability to meet the expectations of the audiences that use them.Most visits are to websites in the U.S. but many have been to universities in Australia, Canada, and the United Kingdom.
Since 2006 I've been visiting higher education websites in search of selections for my Link of the Week series, with more than 350 sites selected for their special ability to meet the expectations of the audiences that use them.Most visits are to websites in the U.S. but many have been to universities in Australia, Canada, and the United Kingdom.
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