This venerable family-owned appliance retailer is something of an institution on Long Island. They approached Vertigo hoping to revive flagging sales that were being lost due to a combination of factors. Jay's was underutilizing some of the traditional media channels which are the bread-and-butter platforms for the appliance industry.
We also found an opportunity in Long Island's large Spanish-speaking community: the shutdown of several local big-box stores had left this population disenfranchised, with an obvious vacuum in the local appliances market. Vertigo worked to unify the brand's messaging across different channels and boost its focus on key holiday and seasonal sales.
We also found an opportunity in Long Island's large Spanish-speaking community: the shutdown of several local big-box stores had left this population disenfranchised, with an obvious vacuum in the local appliances market. Vertigo worked to unify the brand's messaging across different channels and boost its focus on key holiday and seasonal sales.
Services
Vertigo is a different sort of agency. Here, it's all about the work. A full-service agency with 14 years of success behind us, we have maintained the boutique operating style that lets us work closely with clients to unearth the best opportunities. Our focus is on the success of our clients. As a young agency, we bring to the table the enthusiasm and passion it takes to create results-driven solutions.
The internet provides a great way to connect people with products and services that they may not even know they need yet. The prominence of smartphones, smart TVs, smart watches, and now even smart appliances mean that people are connected to the internet every moment in their lives. It's vital to understand this vast market.
Social media marketing (SMM) is your voice, your vision, and your stage to reach millions of digital device owners who could potentially become your customers. If you're absent and invisible, you're weak. If you're innovative and passionate, you're a trendsetter. No business can survive today's lightning fast technological evolution and voracious appetite for instant gratification without staking a claim on the popular social platforms.
A podcast provides a platform for sharing your expertise in your industry. They allow you to inject your enthusiasm, speaking skills and charisma to add an air of authority to the information that is lacking in the written word. It's an opportunity to become the authority in your field before a competitor does.
Old-fashioned "interruptive" selling is out, and content marketing is in. We're experts at helping sell your brand through kinder, gentler storytelling that engages customers in the digital age. The crush of information available online makes it more vital than ever that you're telling your story in a compelling, easy to digest fashion that is timely and relevant to visitors.
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