Bella Jule Fine Jewelry
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Bella Jule Fine Jewelry
Bella Jule Fine Jewelry is proud to be your locally owned and operated full service jewelry store. Michael has been a trusted North County jeweler for over 35 years. Bella Jule is a quality jewelry store you can count on. Every piece of Jewelry is something to be treasured for a life time. It can be a symbol of eternal love, or a family heirloom.

When your jewelry needs repairing you want to put it in the hands of someone you trust. At Bella Jule Fine Jewelry you will find Mike, a highly skilled master jeweler with over 35 years of experience, who stands behind his work. While some jewelry stores outsource their repairs, Bella Jule does all repairs onsite in their modern state of the art repair shop.
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Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift's recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. We would like to change that.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United. For over 25 years Color Merchants has provided a wide array of quality jewelry with a level of customer service. Frederic Duclos is an award winning French designer of contemporary sterling and sterling and 14 karat combinations of jewelry and.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our quality and workmanship is unsurpassed and our styling is legendary. Our knowledgeable and experienced staff selects only the most brilliant diamonds to be meticulously hand set into exquisite, handcrafted Allison-Kaufman diamond jewelry.
For over 25 years Color Merchants has provided a wide array of quality jewelry with a level of customer service unparalleled in the industry. We manufacture everything from birthstone studs to 9 carat diamond tennis bracelets, and everything in between. Hundreds of styles are available in stock and ready to ship.
Reviews (15)
Ward Roney
Ward Roney
Aug 29, 2021
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Friendly staff, accommodating. Went in for specific item, definitely will return for ring resizing. Beautiful store and displays.
Cassandra King
Cassandra King
Aug 20, 2021
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Mike saved the day for a gift for my daughter's wedding. He, in one day, was able to create a custom pendant for my daughter and engraved it exactly how I requested. He even worked late to get it done on time. It's beautiful and I cannot thank him enough for saving the day after my first plan failed! I would highly recommend this jewelry store!
Kelley Heidrich
Kelley Heidrich
Jul 16, 2021
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My husband worked with Bella Jule to create this beautiful Mother’s Day ring for me, featuring my sons birth stone. It is flawless! So special and something I’ll cherish forever.
Pamela Pritchett
Pamela Pritchett
Jun 02, 2021
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The owner was exceptionally knowledgeable and provided excellent workmanship on my watch and ring. The work was done on-site; which allowed for a quick turnaround. Aside from the work they did on my pieces, they have a beautiful selection of necklaces, rings, etc. Thank you again!!
Linda Culbertson Burton
Linda Culbertson Burton
May 29, 2021
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Mike was great! I took my favorite ring in for repair & he quickly assessed what was needed, provided an extremely reasonable estimate & completed the job with skill & precision in a timely manner. I couldn’t be happier!! If you need a jeweler you can trust with your precious bling....I highly recommend Bella Jule!
-Linda B. Paso Robles
Jan Dallons
Jan Dallons
May 28, 2021
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I love going into this jewelry store. Kim and Mike are always so helpful. They have done a couple of custom pieces for me and I have never been disappointed. They communicate well and I have been happy with their turn around time. Even if they have a delay, they call me and let me know what the situation is. Now that’s what customer service should be! And they are local!
Shannon Bentley
Shannon Bentley
May 18, 2021
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I was gifted a precious family heirloom diamond from my future mother in-law, that I was terrified to hand over to anyone to set for me. After visiting multiple jewelers in SLO County, and not finding what I… was looking for, I decided to go up to Paso Robles. Every moment of my experience with this company was nothing but perfect. Mike went above and beyond to help find me the perfect setting, and size the ring perfectly for my finger. He was extremely patient with me and kind. I would recommend Bella Jule to anyone looking for a trustworthy jeweler that will help meet your heart&rsquo
Anna Marisa Hernandez
Anna Marisa Hernandez
Apr 07, 2021
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Very grateful for the experience I had! I had a family ring resized and cleaned - it can be stressful to hand over a family piece to a new jeweler and I felt comfortable and confident every step of the way with their handling! They were respectful, timely, and well priced! Will definitely continue to use their services in the future :)
Stephen Bayus
Stephen Bayus
Aug 05, 2020
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Fast courteous and excellent service! Mike did a wonderful job on my ring. I am extremely satisfied highly recommend him for any of your needs.
Tosha Sweeney
Tosha Sweeney
Mar 06, 2020
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I went in to resize my engagement ring, they not only resized my ring but also recoated it and my wedding ring. Great service, fair price. I would recommend them to anyone. My rings look amazing and it was done in 24hrs!
Roxan Steele Kragten
Roxan Steele Kragten
Jul 06, 2019
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Fabulous service on my wedding ring, resurfaced the prongs and left with an even more beautiful ring than before! Best part, it was reasonable!
Lori Perry
Lori Perry
May 05, 2019
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Mike did an amazing job repurposing my ring! Excellent service and workmanship! We’re getting married, both Mike and Kim listened and took good care of us! Very fair pricing and delivered solid products. We’re so happy we found them!
Chandra Corley
Chandra Corley
Mar 16, 2019
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I love my jewelry as most of it has tremendous sentimental value. I recently missplaced my wedding ring and Mike and Kim were so gracious in taking some odds and ends that I already had and made me a beautiful wedding band. I always felt trust from the first time I shopped their store. They have been fair in price with all my repairs . Bella Jule is there by far best family jewelry store on the central coast !!! Thank you Mike and Kim and Mika too!!!
Lorilee Beutler Kerr
Lorilee Beutler Kerr
Jan 04, 2019
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They are always very friendly and they get my jewelry repair done very quickly. I wouldn’t go anywhere else.
Kathy Camarena
Kathy Camarena
Oct 19, 2018
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They are great to deal with. I trust them completely and really enjoy working with Kim and Mike. They did s beautiful job on my son’s wedding ring, updating his grandfather’s ring. Could not be happier.