Bluewater is a truly converged agency, bringing all aspects of research, creative, production, digital commerce, and offline and online media together under one roof. Our vision is in response to a major gap in the marketplace, where the needs of today's omni-channel marketer are often being serviced by vendors with narrow capabilities and an unwillingness to share data; where their primary focus is on protecting their slice of the marketing budget, versus doing what is in the client's best interests.
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Our team of world-class award-winning creatives focus on delivering campaign strategies that are built for omni-channel success. We know it all starts with creative, and the days of single screen application are long gone. Our creative team is empowered to push the engagement envelope and drive creative performance.
At Bluewater, our converged agency approach gives us critical digital input and insight to help maximize any campaign. Our collaborative, results driven digital approach focuses on four digital pillars: Development, Content, Marketing and Transaction.
Our Development Team understands the importance of a seamless online interaction and the need to deliver a frictionless experience to visitors, no matter what device they are on, and our Content Team knows we must meet the customers where they are and then engage, as disruption and response evoking engagement are key to optimizing the funnel.
Our Development Team understands the importance of a seamless online interaction and the need to deliver a frictionless experience to visitors, no matter what device they are on, and our Content Team knows we must meet the customers where they are and then engage, as disruption and response evoking engagement are key to optimizing the funnel.
Rather than just simply being DRTV media buyers we provide end-to-end insight on the full campaign, including offer selection and positioning, creative development and consultation, back-end vendor selection and set up based on your unique campaign objectives, and media strategy and placement.
And the process doesn't stop once the campaign is launched; from there we continually track and optimize every element to maximize ROI from all angles to make your buy even more efficient.We have a well-established reputation for flexibility based on each client's unique goals. It's a delicate balancing act that we've mastered over time.
And the process doesn't stop once the campaign is launched; from there we continually track and optimize every element to maximize ROI from all angles to make your buy even more efficient.We have a well-established reputation for flexibility based on each client's unique goals. It's a delicate balancing act that we've mastered over time.
The truth is "you can't optimize what you don't measure." Every campaign at Bluewater starts with a detailed discussion to help us understand how you run your business. We then identify and recommend data to track, many times data that you may not already be looking at, that is relevant to you. We then layer in custom analytics and analysis tools for each client to help you understand the growth your advertising is driving.
Looking for unbiased advice for your next direct-to-consumer marketing initiative? Or do you just need an inspirational break in your day? Then you're in the right spot! We make Bluewater Talks to give back to our fellow direct marketers and to support everyone with fresh ideas that can lead to bold, revenue-driving campaigns.
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