When you consider that global advertising is expected to grow 6.1% to $573 billion in 2021, just imagine what solving the ad waste problem can do for MROI and budget efficiency. The key is to put consumers first, even in uncertain times. Marketing Evolution recently commissioned Forrester Consulting to evaluate the state of organizations' marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively.
The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.
The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.
Services
We provide solutions to help you measure and optimize your media spend - both online and offline. Our platform empowers brands to surface the best media recommendations in the most efficient ways to activate data-driven marketing strategies based on consumer behavior science.
We are the only Closed-loop Marketing Performance solution that encompasses the entire marketing performance life cycle from exposure, to audience insights, and finally activation in a single privacy preserving platform.By leveraging brand attitudinal and behavioral data that generate early business indicators, our solution uniquely enables nimble brand response to changing market conditions.
We are the only Closed-loop Marketing Performance solution that encompasses the entire marketing performance life cycle from exposure, to audience insights, and finally activation in a single privacy preserving platform.By leveraging brand attitudinal and behavioral data that generate early business indicators, our solution uniquely enables nimble brand response to changing market conditions.
Many vendors lack sufficient data quality assurance measures. Marketing Evolution builds data validation and quality control checks at every step of the process to ensure your recommendations are based on valid, accurate data. We are the only marketing performance measurement solution to incorporate a streamlined data quality process into its standard product, from data arrival to ingestion and consumption.
At Marketing Evolution, we believe the world would be a better place if marketers had the tools to be more connected with their customers and prospects. We're looking to revolutionize how companies, people, and society make decisions. Technology provides marketers with the means to be more human - for brands to be more alive.
Our solutions incorporate artificial intelligence with proprietary automated and scalable updating algorithms which power our media insights and creative optimization with four issued patents. The result is marketing performance that is nimble, forgets the irrelevant aspects of the past, retains the relevant aspects of the past, and learns the emerging patterns of the future.
Today's marketers need reliable, person-level insights to reach customers and drive higher marketing performance consistently. Our solution ingests big data and analyzes every media touchpoint both online and offline to deliver actionable, detailed optimizations to find the optimal media mix, creative rotation and targeting - giving you a competitive advantage in a crowded and fast-moving marketplace.
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