Today, every little thing a brand does matters. How they look, things they say, and mostly, what they do. There's no hiding. No faking. Just reality. So why not keep it real with what really matters? We help brands look inward to find their truth, live it with their every move, and share it with employees and fans.
The result? Truth creates a burning passion that transforms a brand - both inside and out. To stand out, stand for something. We build lasting brands based on meaningful insights, and bring them to life in extraordinary ways. We use insight-driven community building to create a direct connection between brands and audiences, igniting loyalty, engagement, and action.
The result? Truth creates a burning passion that transforms a brand - both inside and out. To stand out, stand for something. We build lasting brands based on meaningful insights, and bring them to life in extraordinary ways. We use insight-driven community building to create a direct connection between brands and audiences, igniting loyalty, engagement, and action.
Services
Our approach to building and growing strong brands begins with a few key beliefs: Be you, without apology. Brands can't stand out if they don't stand for something. Inner beauty shines outward. Lasting brands improve what's inside before focusing on shiny packaging. Advertising isn't enough. Every action is an important opportunity to reinforce your truth and build trust.
Whether they're leading the company's vision, growing new business, or getting their hands dirty in the day-to-day, our founder, Mike, and partners, Dulani and Elliott have brought SPARK a long way from a 5-person team with a dream. Since founding SPARK in 2001, Michael has brought the New York hustle to Tampa-leading our strategic positioning, campaign development, and branding efforts.
A genre of typography. Curated experiences. A ligature that adds the final touch. All considered brand design. A collection of character attributes that turn a brand identity into a living, breathing personality based on actionable truths that compel people. This first phase of our process allows us to immerse ourselves in the vision and opportunity for your property, and get to know your team and priorities.
Powerful social media strategy and management takes a blend of insight and instinct. We create meaningful brand-building moments on social platforms, driven by data and guided by a genuine connection to our communities. We evaluate your current channels and those of your competitors to inform a strategic, actionable plan that aligns your content to your business goals.
We create integrated campaigns driven by brand truths delivered with contextual relevance. Together, we develop unique moments in social media, digital marketing, out-of-home, and more - to not just get consumer attention - but incite action. There is no one-size-fits-all demographic, so why should we market to people like there is?
Reviews (1)
Niklas
Jan 10, 2021
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