South Shore Diamond Exchange
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South Shore Diamond Exchange
We are your trusted jewelry store in Pembroke. Shop our extensive collection of fine jewelry today to find the perfect design for you or your loved one. Each diamond engagement ring is hand-selected with a focus on quality and attention to detail to ensure maximum brilliance. With the option to custom design and create your own engagement ring, or to choose from our fine selection of rings, it's easy to find the perfect design at South Shore.

Shop our extensive collection of fine jewelry or find your perfect diamond. All loose diamonds we sell are GIA and EGL USA certified and laser inscribed as well as being verified with our state of the art diamond grading equipment. Every piece of jewelry we sell has been hand-selected based on the latest trends, the finest quality materials, and expert craftsmanship.
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We're incredibly proud of our Boston roots. Even though we loved the time we spent in the Jeweler's Building, the hustle and bustle just wasn't the place for us. With the Big Dig and restructuring of transportation in the city, we knew we needed to break free. Twenty-Five years ago, we decided to break the mold and set up shop on the south shore, bringing those historic and traditional Jeweler's Building values with us.
Because every piece of jewelry is unique, there are many different intricacies to keep in mind. Our jewelry repair craftsmen are true masters of their trade; they know metal and know how to work with it. They know what can and cannot be done, and never risk making changes that could irreparably damage the piece.
One carat equals to 0.2 grams or 200 milligrams. Carat weight is the prime factor that determines the weight of a diamond. Larger diamonds are undoubtedly costlier. Carat makes expressing diamond weight easier as compared to milligrams. Instead of giving three labels to diamonds weighing 20 milligrams, 211 milligrams and 220 milligrams, carat offers a category for fitting the diamonds in a one category, placing these diamonds in one-carat range.
Purple variety of the mineral quartz, often forms large, six-sided crystals. The birthstone for February, the name of the gem comes from a Greek word that means "not drunk." Ametrine, one of the rarest types of transparent quartz, combines two colors: amethyst's purple and citrine's orange-to-yellow.
Like clothing, shoes, music and more, jewelry, too, has a season. Yesterday's trends are today's leftovers - sitting in the back of a jewelry box, gathering dust. You might see a piece on occasion and maybe even smile because of the happy memories it brings back - but there's no way you'd wear it - not today.
Reviews (8)
Karen Burke
Karen Burke
Nov 26, 2021
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I can’t recommend South Shore Diamond Exchange enough!!! I was thoroughly pleased with my experience from the moment I walked in. The store is beautiful and it’s clear there is a lot of care put in to every detail. I was immediately greeted by Sydney who showed great patience and care as she helped me pick out a chain for my boyfriends birthday. It was my first time buying jewelry so she really walked me through the process, helping me to make the right decision at an extremely fair price point. She was very knowledgeable, thorough, and friendly as she helped me look through their abundant
Sarah Cadin
Sarah Cadin
Oct 26, 2021
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When I walked into the South Shore Diamond Exchange in Pembroke I had no intention of purchasing anything. However, thanks to the expertise of Rob Rose, their wide & varied range of stones & settings, coupled with their fair and comparable pricing, my husband and I found the wedding bands of our dreams. Rob was patient, thorough and extremely knowledgeable about the products and gems in his store, and opened my eyes to different settings that I would not have previously considered. My husband and I returned together at later date, at which time Rob had ordered carbon fiber band that my husband
Anthony Arechiga
Anthony Arechiga
Oct 21, 2021
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South Shore Diamonds are the best jeweler in the greater Boston area. We had the pleasure of having dinner with the owners and team members are they are salt of the earth people and have great jewelry at competitive pricing. I recommend all of my friends in Cape Cod and Boston area to South Shore Diamonds for best quality Engagement Rings, Diamond Jewelry and Custom Designed Jewelry! Thanks Charlie, Bob, Rob, Court and team for being great!
Jess Schaefer
Jess Schaefer
Oct 19, 2021
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I was so pleased with my experience! I am new to the area and needed my wedding band repaired. Rob was awesome! The cost was more than fair, the repair was quick and beautifully done. Highly recommended!
Ryley High
Ryley High
Sep 27, 2021
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The staff and owners at South Shore Diamond Exchange are exceptional. They are personable, kind and very experienced in fine jewelry. I would recommend anyone to purchase from South Shore! Five star review!
Darren Popsie
Darren Popsie
Aug 31, 2021
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Such a great experience!! Courtney was very helpful, when I was trying to find a birthday gift for my wife.
She showed me a few options and gave me some ideas on potentially making a custom piece. It was very appreciated.
Ultimately I purchased an in stock item, that I am sure my wife will love!!!
Highly recommend!!!
Michael Wagler
Michael Wagler
Aug 25, 2021
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This is by far the best Jewelry store I have ever been in. The store decor is absolutely beautiful
All the staff, including Rob were very honest and helpful. The inventory is all very nice.
Best of the best !!
Kate Doty
Kate Doty
Jun 07, 2021
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South Shore Diamond Exchange will be my jeweler for all future needs! I went there because my brother bought an engagement ring there and had a wonderful experience working with Courtney. I had lost a diamond in my engagement ring and brought my ring to South Shore Diamond Exchange to replace the diamond. Upon closer inspection, Courtney identified that the setting was warped and more diamonds were loose. I decided to reset my engagement ring and include an additional halo.
The customer service, attention to detail, pricing and turn around time exceeded all my expectations. Courtney was phenomenal