Superior Auto Body
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You deserve superior service, and demand the most exceptional overall experience from your auto body repair facility. Superior Auto Body has been in business since 1971 and has grown to be one of Eau Claire's largest and most respected collision repair shops. Ninety percent of our business is insurance-related work.

We continue to grow because of our high customer satisfaction in service, quality and warranties. We have relationships with over 25 insurance companies to ensure that your vehicle is taken care of with no hassle. We provide a written guarantee on all work performed on your vehicle for as long as you own it.
Services
We are passionate about providing the highest quality services to our customers in and around the Chippewa Valley. We service all makes and models of vehicles. Our commitment to quality in our workmanship and customer service are what makes Superior Auto Body your first choice. Superior Auto Body works with all insurance companies large and small and features computerized estimating.
At Superior Auto Body, our staff is like our family. We take care of them so that they'll take care of you and your vehicle. All of our technicians are trained and certified through I-CAR and ASE, two leading safety & training organizations in the collision repair industry. They will ensure that all repairs to your vehicle are done within the manufacturer's guidelines, which means you'll be driving a safer vehicle when it leaves our shop.
The Superior Auto Body three-step repair process is designed around you, the customer. This process was designed to ensure that your expectations are met in a timely manner, while accomplishing the highest quality services! If these hours do not work for you, we have a key box located near the front door (key box is on the brick part of the building).
Superior Auto Body is proud to use water-based paint solvents in an effort to protect our environment. Our passion for being environmentally friendly for our employees and neighbors will be ever growing as we find new technologies in the auto body industry. We are proud to become the first environmentally friendly auto body repair facility in Western Wisconsin to use waterborne technology in the refinish process of auto body repair.
We have provided the information below to help answer some of the more common questions people have when working with our team. If you cannot find the information you were looking for, please contact us for assistance. Yes, you can Contact our office to schedule an appointment, or you may stop in at any time during our office hours for an estimate.
Reviews (10)
Kelsey Smith
Kelsey Smith
Dec 21, 2021
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Positive: Professionalism, Quality
Matt did an excellent job repairing my car after I hit a deer. I couldn't be happier with how great my car looks! All of the staff was timely, professional, and answered all of my questions in a timely manner.
Services: Body & Trim, Painting
Caroline George
Caroline George
Oct 24, 2021
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The service at Superior Auto Body is fantastic! I had a pretty major repair and Bryan helped walk me through the process from start to finish with in terms of cost, repair time and navigating my insurance. He was super to work with and funny too. The shop repaired my vehicle to brand new. I can't say enough about the great customer service, friendly staff and excellent, timely repairs. I am a customer for life and thank you again!!
Michelle Chartier
Michelle Chartier
Oct 04, 2021
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In the past I have received Superior service, primarily from Craig. On my most recent visit, I took my car in for an estimate on some cosmetic issues. I was unhappy with the service I received from Suzen the General manager. While looking over my car, she accidentally poked a hole through a rust spot I was considering having repaired. I understand that the paint was the only thing that was holding it together, but I was not happy. I probably will not be returning.
Tracy Miller
Tracy Miller
Sep 29, 2021
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I am above thrilled for Superior Auto. They took what was a unfortunate experience with a bear hit to my vehicle and gave me the best service personally. Suzan set me up with a loaner for the weekend until my rental car was available, which she set up as well! She made everything easy. The staff and owner was friendly and courteous. You can tell the love what they do and make your experience the best it could be.
Tim Spehle
Tim Spehle
Jul 28, 2021
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Positive: Professionalism, Punctuality, Quality, Value
Awesome job , my car came back looking like new again , cleaned , inside and out. Easy online estimate , great staff , very helpful with what would be done , and how long it would take , I recieved my car back before I was quoted. I will definately take my vehicles back for repairs in the future if needed.
Thomas Naps
Thomas Naps
Jun 19, 2021
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Positive: Professionalism
Ran into a deer and our USAA insurance arranged for our car to be towed there. All of the staff at Superior was extraordinary helpful. They calmly assured us they would take care of everything, and indeed they did so with the utmost in professionalism and courtesy.
Service: Body & Trim
Jaiy Carlson
Jaiy Carlson
Feb 13, 2021
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Needed a little front end work done. Superior Auto Body was amazing from start to finish. Did real time email so you know how the work is coming along. Also called to let you know how it was going. Brian was great. They even washed vehicle inside and out. Thank you. Will definitely recommend in the future.
Darlene Cliff
Darlene Cliff
Dec 05, 2020
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If I could give this business a 10 star rating, I would do it.
Superior is an appropriate name for this business because their workmanship is all of that. My vehicle needed body work and some painting. They were quick to give me an estimate, and to get it in to work on. During the process, we received email updates along the way. I was surprised how quickly they were able to get everything done and you can't tell anything was even done. They did an exceptional job. But just as importantly, I was speechless when I opened the door and found they had detailed the suburban. It was spotless, smelled
Rachel Menter
Rachel Menter
Jul 30, 2020
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Car accidents can be a stressful event. It's never a questions where we bring our car when that happens. The staff at Superior are honest with estimates, thorough with communication and demonstrate excellence and professionalism as a priority. Each time I bring my car in, the process goes so smoothly. I feel the stress melt away! I receive my car back fully cleaned, detailed and better looking than what it was before the accident.
Holly Berge
Holly Berge
Jul 22, 2020
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I cannot say enough good things about this business! After I hit a deer and contacted the insurance, and then Superior, the process from start to finish could not have been any more smooth. They took care of EVERYTHING, and 4 days ahead of schedule (over a holiday weekend!!!). I will ALWAYS recommend them to anyone who needs body work done on their vehicle. Between their customer service and their outstanding repairs and detailing, you will not find a better place to take your vehicle.