BaxterMartin Advertising is the leader in digital marketing communications. Our value proposition is designed to sell product, boost marketplace presence and promote brand identity by staying on the leading-edge of technology. WE ARE OUR CLIENTS' CUSTOMERS: savvy, busy, and demanding of immediate gratification.
That is why we focus on effective tech-driven ways to reach their target audience when and where they are ready to buy; be it on a plane via online ads, at the game with a mobile app, or during a quick meeting break through email marketing. Our philosophy reflects our clients; a diverse group calling for original thinking on a case by case basis.
That is why we focus on effective tech-driven ways to reach their target audience when and where they are ready to buy; be it on a plane via online ads, at the game with a mobile app, or during a quick meeting break through email marketing. Our philosophy reflects our clients; a diverse group calling for original thinking on a case by case basis.
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Yes, even in today's connected world, tactile marketing can be a valuable vehicle to touch your customer. But, bright paper and glossy coatings are not what cuts through the clutter. Effective messaging that engages and leaves a lasting impression is what seals the deal. BaxterMartin's work sells product because we inject strategic thinking into every piece of collateral we design.
There's an important place for print advertising in today's digital world. And, while is not as interactive as digital media, well executed print advertising can create a lasting impression that leads to positive brand reinforcement; or better, a purchase. But a print ad campaign alone doesn't translate into sales.
And yet, with all the color fanfare we love to inject in today's logos, good corporate identity must work in its most basic form: black. Here's a test. Take your business card or letterhead, put it in a fax machine, and press copy. Look at what comes out. Did your logo "fax" well? Did it become a black blob?
Just when big ad agencies were insisting TV and radio were alive and well, we were developing alternative media channels to reach our clients' customers with laser-focused campaigns. Now that those agencies are developing alternative media channels, BaxterMartin is again ahead of the curve with a next-generation, ultra-efficient marketing model that reaches audiences when and where they are ready to buy.
According to Wikipedia, leadership is often described as "a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task." To us, leadership is not who's running the show but who's at the center of the creative process bringing out the best of his or her crew.
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