Williams Jewelers
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Williams Jewelers
Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams. We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

A stunning member of the Smithsonian's National Gem Collection for the past three years, the. Sapphire-and-diamond jewelry linked to the Imperial Romanov family and smuggled to Great Britain at the.
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Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift's recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. We would like to change that.
Berco is a premier US jewelry designer and manufacturer that sells its products only through the finest independent jewelers across. Ostbye & Anderson is a leading manufacturer of bridal and related jewelry serving fine jewelers throughout the United States, Canada and. Every piece of bridal and fashion jewelry produced by Rego is subjected to a rigorous and thorough inspection to ensure.
We are a family owned business specializing in alternative metals. We pride ourselves in our customer service and our ability to produce high quality jewelry made in the U.S.A. Our turn-around time is generally only one day. We are one of the oldest alternative metal manufacturers in the United States, which gives us the experience to handle any project.
Ostbye & Anderson is a leading manufacturer of bridal and related jewelry serving fine jewelers throughout the United States, Canada and Europe. We focus our design talents and resources on products that achieve broad base consumer appeal, and add value with point of sales display programs, effective marketing and advertising aids and materials, and fast ship programs such as Ostbye Overnight.
Reviews (12)
Yona Dietz Martin
Yona Dietz Martin
Dec 27, 2019
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The Best deals in Jewelryare found at Locally owned family jewelry stores!!
Carey Tritle
Carey Tritle
Nov 06, 2019
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Williams is the only place we buy jewelry. They have such a great selection in store but also can order anything you need. The service is amazing! We highly recommend this business.
Wendy Correll
Wendy Correll
Oct 25, 2019
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I absolutely love my new wedding ring! I took my worn setting to Brad for a repair and update and couldn’t be happier! The options are endless with their amazing design team! Such great customer service, knowledge and quality!
DeeDee Behm
DeeDee Behm
Sep 09, 2019
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Great at helping find what I need. Very friendly staff! Always great to deal with! Great selection in store and online if they don’t have in stock!
Debra Almond
Debra Almond
Aug 24, 2019
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I was visiting Alliance and I brought my rings and watches that we had purchased there several years ago. I needed the diamonds and a crack in the band of one ring checked and fixed. I also brought several watches we had purchased there. They give lifetime batteries so they replaced them for me. They knew I was only going to be in town 3 days so they got everything done in time for us to leave town.
They were very accommodating and I was very pleased with their service!
Julie Henton
Julie Henton
Aug 12, 2019
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I absolutely love this store. I'm thrilled they are starting to carry gifts. There is always something for every budget in there!
Jennie Roalkvan
Jennie Roalkvan
Jul 16, 2019
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The staff at Williams is like working with family! They have always gone out of their way to help us with all of our jewelry questions and needs. I love that you can tell how much they love what they do!
Virginia Standen Carr
Virginia Standen Carr
Jul 08, 2019
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Everybody is very friendly and helpful. They have some awesome sales. Love my new watch!
Vic Walker
Vic Walker
Jun 24, 2019
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We had the pleasure of visiting Williams Jewelers to shop for a graduation gift. The sales staff were extremely friendly and professional in providing a wonderful selection of merchandise. It was worth the time to travel from Scottsbluff to Alliance for this rewarding experience. Vic & Joyce Walker
Bridget Vaughn
Bridget Vaughn
May 31, 2019
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Love dealing with Brad and his staff. They are always helpful in helping me with picking out or finding me exactly what I’m looking for.
Nathaniel Karr
Nathaniel Karr
May 23, 2019
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Wonderful experience every time I go. Customer service is top-notch. Never a second thought on where to go for our jewelry purchases. Would definitely recommend to stop by and for future purchases.
Toni McCoy
Toni McCoy
May 23, 2019
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Great friendly people! They have a great selection and prices! Best part is they always take care of your needs for years!