Communicus provides advertisers with insights to strengthen campaign effectiveness and build brands. Using a unique longitudinal design enables Communicus to isolate the impact campaigns generate on brands, including diagnosing the contribution of each element and how it all works together. Communicus research methods illuminate how cross-channel advertising campaigns engage and persuade in the real world.
Our approach utilizes measures that tap into how ads work in the System 1 brain, and provides deep, actionable insights that can improve the effectiveness of ads and campaigns. It's not an easy task to identify how advertising is building your brand when other forces are rocking the world of consumer behavior.
Our approach utilizes measures that tap into how ads work in the System 1 brain, and provides deep, actionable insights that can improve the effectiveness of ads and campaigns. It's not an easy task to identify how advertising is building your brand when other forces are rocking the world of consumer behavior.
Services
Communicus is an advertising consultant company that provides unparalleled insights into how advertising campaigns build brands and motivate purchasing. Our advertising consultant company provides clients with profound insights into how their advertising is impacting their brands. We empower them to execute more effective campaigns.
Our proven, proprietary longitudinal advertising research system isolates the impact of cross-platform branding solutions. We empower our clients to make smarter advertising and brand positioning decisions. The Communicus system draws from work done by the best minds in advertising research, psychology, and economic models of human behavior.
The insights and rigor behind your research have brought so much color, actionability and confidence to our teams. But above that, your service and commitment set you apart; you've truly felt like an extension of our team with a vested interest in our success. They are such a great team to work with; I can't tell you how much I appreciate all the up-front thought that goes into each and every analysis.
We invite you to tap into our research and knowledge base that we've accumulated through studying ad campaigns for over five decades. We've been reporting on findings of our Super Bowl advertising effectiveness research studies - what works, what doesn't, and why. In order to avoid being overwhelmed by unwanted stimulus, the human brain is extremely effective in sorting through the myriad.
All of our research is based on proven, standardized processes, with each project custom-designed and implemented based on the unique campaign dynamics and information needs of the client and brand. We are happy to provide more information on the foundational design elements and deliverables to you and your team, and to discuss your specific situation with you.
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