Target & Response
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For over 25 years, Target + Response has specialized in generating qualified sales leads for direct marketers using Remnant Cash, and Per Inquiry placements. No other agency has been around as long or secures more Per-Inquiry placements than Target + Response. Target + Response helps media monetize unsold airtime.

We offer our media partners quality advertisers, efficient and reliable tracking, and quick payment. Our extensive relationships with radio stations, Yellow Pages publishers, Internet lists, newspapers, mobile services, and television stations continue to thrive.
Services
Since 1987, Target + Response has been a top advertising agency in Remnant Cash, and Per-Inquiry Radio advertising (also known as pay per performance advertising, cost per action advertising, and pay per lead advertising). Creating and growing successful performance-based partnerships is what sets us apart.
Receive payment within 10 days' receipt of invoice, assured that calls are accurately tracked through our proprietary tracking system. Appreciate that our national advertisers appeal to their format and demographic target audience. Work with the best - our 25+ years of experience deliver trusted, quality advertisers to your listeners.
As experts in direct response radio advertising, Target + Response generates qualified sales leads for advertisers at sharply discounted media rates. Target + Response clients enjoy radio advertising time at 80% off the rates that stations typically charge their best customers. Our proven direct response methods surpass the efforts of other advertising agencies and media buying services, even if they buy remnant radio time.
Today there are over 400 million Yellow Pages directories in circulation. Now through Target + Response, you can take advantage of the power of Yellow Pages advertising cost efficiently with pay-per-call advertising, available exclusively to eligible direct marketers. With Target + Response, you pay only for leads, not for ad placements.
The media marketplace has undergone significant change in the past decade. The number of media choices has increased and media consumption patterns have changed, making it more difficult to target consumers. The paradigm shift taking place in the broadcast marketplace is impacting not only how people consume media but also how they respond.
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