The Optical Shop team strives to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Brookings office. The Optical Shop is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments.
Patients throughout the Brookings area come to The Optical Shop because they know they will receive the personal attention and professional care that is our foundation. Dr. Coats and our team are dedicated to keeping our patients comfortable and well-informed at all times. At The Optical Shop, we will explain every exam and procedure and answer all of our patients' questions.
Patients throughout the Brookings area come to The Optical Shop because they know they will receive the personal attention and professional care that is our foundation. Dr. Coats and our team are dedicated to keeping our patients comfortable and well-informed at all times. At The Optical Shop, we will explain every exam and procedure and answer all of our patients' questions.
Services
The Optical Shop is an optometric clinic that has been in Brookings over 35 years. Originally established as an optical, the clinic has evolved into a comprehensive eye health facility. In 2008, The Optical Shop added Dr. Susan Pietz-Coats as its full-time optometrist. With expanded doctor hours, an experienced staff and over 600 frames to choose from, The Optical Shop continues to provide excellent patient care and quality customer service.
John Coats is our CFO, office manager and chief dispensing optician. He is originally from Doland, SD. He attended SDSU where he obtained a degree in Business Economics. John worked for the State of SD as a sales tax auditor for 10 years, based out of the Watertown office. He was with Daktronics from 2005 until 2011 as the Sales Tax Manager and was also the treasurer of the Brookings Optimist Club for two years.
The Optical Shop offers comprehensive eye health exams for patients of all ages, glasses prescriptions, contact lenses fittings for kids & adults (spherical, astigmatism, bifocal and monovision), red eye evaluations, dry eye management, ocular allergies, emergency eye care, foreign body removal, glaucoma treatment, diabetic eye care, cataract & LASIK pre- & post-op, macular degeneration evaluation.
We understand that your time is precious and that you need an optometrist who is professional, yet convenient for your lifestyle. In order to make the transition to our office smoother for you, we have created a New Patient Center with everything you need to get started.
In an effort to make you more comfortable when you arrive at our office and to streamline the new patient process, you will be able to complete all the necessary items prior to your first visit.At The Optical Shop, we strive to make sure the time we spend with you during your visit is quality time.
In an effort to make you more comfortable when you arrive at our office and to streamline the new patient process, you will be able to complete all the necessary items prior to your first visit.At The Optical Shop, we strive to make sure the time we spend with you during your visit is quality time.
At The Optical Shop, our goal is promote good eye health and enable you to have the clearest vision possible. We accept several types of vision insurance, cash, checks, and most credit cards. We inform our patients about exam and treatment costs at the beginning of your appointment. If you require a breakdown of costs, please let us know.
Reviews (7)
Amanda Runia
Nov 24, 2021
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Dawn Stone
Feb 01, 2021
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I HIGHLY recommend this business for ALL your eyeglass and contact needs. If you VALUE yourself and your time then you DESERVE to be treated AMAZINGLY by THE OPTICAL SHOP in Brookings, South Dakota. The EXCEPTIONAL customer service, transparent and informative information was above all. BUT THE SPEED OF SERVICE will make this my life long optical clinic...in AND out with new glasses cut in the shop in under 40 minutes!!! Bravo!!!! A+++
Stephen Fuhrman
Dec 25, 2018
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This place is amazing! Everyone is so nice and incredibly helpful. Dr. Susan takes the time to explain everything she finds during the exam in detail and answer all questions you have. They did forget to order my contacts one time, but were very apologetic about it, put a rush on the order, provided me with an extra temporary pair, and they came in the following business day.
CrafyGiirl
Jun 30, 2017
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Krista Benson
Jun 20, 2017
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Bradley Jordan
Jun 15, 2016
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Nic Polly
Dec 27, 2013
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My wife and I stopped in for an appointment a few weeks back. We scheduled eye exams and were fitted with new glasses. I cannot say enough about the experience, the people, the treatment, and the expertise we witnessed was absolutely extraordinary.
My wife told me the only reason she never wore her older glasses (prescribed by different organization) was because they didn’t feel right and the prescription was incorrect, “the people at the Optical Shop know what they are doing”, were her exact words. They took the time to make sure everything was perfect.
In my opinion, I cannot remember
My wife told me the only reason she never wore her older glasses (prescribed by different organization) was because they didn’t feel right and the prescription was incorrect, “the people at the Optical Shop know what they are doing”, were her exact words. They took the time to make sure everything was perfect.
In my opinion, I cannot remember