Beloit Family Eye Care
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Beloit Family Eye Care
At Beloit Family Eye Care, you will find an experienced and helpful team of eye care professionals dedicated to meeting your eye health needs. We recognize you have a choice for your eye care professional and thank you for choosing us to care for your family's vision needs. We invite you to refer your friends and family to our eye care office.

Dr. Douglas Kelley and the entire staff at Beloit Family Eye Care are thankful for the opportunity to take part in your family's eye care needs. We recognize you have a choice for your eye care needs and are committed to exceeding all your expectations. I was born in Rockford and lived in the state-line area for most of my life.
Services
At Beloit Family Eye Care, we provide an array of vision care services. Our office offers a wide selection of eye care products, including eyewear, sunwear, and contact lenses to fit your specific eye care needs. Our mission is to provide quality service and products at reasonable pricing. Dr. Douglas Kelley performs a comprehensive vision and eye health examination on every patient.
The Optos Daytona ultra-widefield scanning laser technology supports the detection, diagnosis, analysis, documentation and management of ocular pathology and disease. In addition, the Daytona is unique in that it also has special filters to acquire 200° autofluorescence images of the fundus in addition to color images.
Here at Beloit Family Eye Care we have many premium name-brand products as well as lens materials and options that we are very proud to offer. This includes the highest quality and most advanced lenses in our industry to help maximize your visual experience to the best of its potential. We're happy to offer lens materials such as the thinnest and lightest high index, trivex, polycarbonate, glass, and plastic.
Eyeglass lenses used to be a compromise. Everyone wore the same lenses for work, relaxation, recreation, and even sports. Brodhead Vision Clinic has changed all that by offering today's advanced lens technology that provides you with lifestyle lenses and lens treatments designed specifically for everything you do.driving, computer work, fishing, golf, outdoor activities, close work, reading and hobbies.
OCuSOFT Lid Scrub Plus, An Extra Strength eyelid cleanser utilizing a low-level preservative and moisturizer blend offering a wide range of antibacterial properties. Ideal for moderate-severe eyelid conditions. Rinse or leave-on as directed. OCuSOFT Lid Scrub Original, in an instant FOAMING liquid that generates a pre-lathered foam immediately upon depressing the control tip pump.
Reviews (8)
Cody
Cody
Jan 14, 2022
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They canceled my appointment two times in a row. I understand things happen but each time it was less than two hours before each appointment. Having to take off work each time is frustrating when it's for nothing. Staff was very rude and I will definitely not going there again. Lost my business for sure.
Janet
Janet
Dec 30, 2021
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If 0 stars were an option, I would most definitely use it. The receptionists were very rude and seem as if they have no care to be doing their job. Never going again.
Wendean Marsh
Wendean Marsh
Oct 24, 2021
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I went to this clinic (the Brodhead location) in the summer of 2019. The doctor was a bully with little care for my need to be conservative. He insisted I try his most expensive contact lenses when I told him that my eyes were very sensitive to most contact lens material and I wanted to stay with the exact lenses I already use. I had an allergic reaction. He finally prescribed the enhanced version of my original lenses without telling me. I couldn't order outside that prescription. He also bullied me into purchasing his glasses because he used the #1 lab in the US. It took me 6 weeks to get my
Forrest Dassow
Forrest Dassow
Apr 04, 2021
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Went here back in November 2020 for new contacts. After three tries they couldn't get a proper prescription. Upon going back after the initial exam. The doctor never examined my eyes again. He just sat at a computer (presumably reading something about my eyes but who knows), and then giving me an altered prescription which still didn't work. One time they didn't have the altered prescription in supply so they gave contacts that they knew didn't work, and wanted to come back to get trials for new ones. You can probably guess, that neither of those worked either. This place is a joke. Do not go here
Toni H.
Toni H.
Jan 29, 2021
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I took my son here for his first eye exam. When checking out we asked for his prescription and PD (pupillary distance). We were told that if we don't purchase glasses from them they will not provide the PD, even though they have in the past. Apparently they are under new management and the manager refuses to give patients their PD. We paid for a service and were refused the information. Well, you lost 3 customers today, 2 of which had regularly received their eye exams and purchased daily contacts from your business.
Dimples P.
Dimples P.
Dec 11, 2019
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First impression staff at front desk unprofessional having discussions out loud that should not be discussed out loud. After my encounter with the ‘Dr’ I can see why his staff behaves as such. The dr was not professional, did not introduce himself seem like a pompous a$$. I felt like more of a number than I patient it’s obvious him and his staff are encouraged to up-sell.
The woman who assisted me with frames was very helpful and nice the only upside. I will not go back and would not recommend by far the worse eye dr I have experienced in 20+yrs.
M. Dolador D.
M. Dolador D.
Oct 30, 2019
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Updated since last year, the eye doctor is no longer there and their prices seems to have gone up drastically.
- OLD - Great service, the eye doctor was awesome. She's super friendly
- NEW - I feel like they increase the prices of their lenses by a large margin of the market value. Even with insurance ($150) and the lowest possible priced frames, I am still paying over $148 for corrective lenses and frame.
Yikes.
Marianne Drost
Marianne Drost
Jul 14, 2019
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I have always liked the doctors here but the billing department is not competent. Twice they have failed to bill me and sent me to collections each time, only to find out that the bill was not even coded properly and therefore denied by my insurance. Neither my address nor my phone number has changed, so there is no excuse for someone from the office not contacting me about an overdue bill. I will not be returning to this practice and would not recommend others go there because of the negligence that seems to be commonplace there. If I could give zero stars I would but I had to click on at least