You need more than a monkey for expert survey design, cross tabs and significance testing. We can help! HCM is a unique service that provides in-depth verbatim comments from audience members on select ads. A publisher's most important asset is its audience.
Harvey's Custom Research division specializes in providing independent, third-party research that will help you demonstrate the unique strengths of your audience through our Total Audience Measurement, Platform Profile, Website Visitor, App User or Panel Research programs.
Harvey's Custom Research division specializes in providing independent, third-party research that will help you demonstrate the unique strengths of your audience through our Total Audience Measurement, Platform Profile, Website Visitor, App User or Panel Research programs.
Services
Since 1953 the company has become very well-regarded for providing independent, objective and highly professional research for thousands of advertisers and content publishers throughout North America, Europe and Asia. As the publishing world has evolved, Harvey Research has evolved with it.
Today we specialize in helping content publishers document their total audience and understand how their advertising and content is received across all channels including print, websites, mobile apps, e-newsletters, events, etc.We continue to work with publishers and advertisers to document advertising effectiveness.
Today we specialize in helping content publishers document their total audience and understand how their advertising and content is received across all channels including print, websites, mobile apps, e-newsletters, events, etc.We continue to work with publishers and advertisers to document advertising effectiveness.
Our Advertising Research Studies (AdQ, HCM, SAS) are universally recognized by publishers, advertisers and agencies as providing credible, turnkey, third-party results that measure advertising effectiveness and audience measurement. Ad readership studies allow you to verify your communications strategy, benchmark your communications success and demonstrate return on investment (ROI).
Harvey Research's Advertising Readership Studies offer a wide variety of features, options, methodologies and pricing to provide you with the solutions you need to meet your objectives. Below is our Ad Studies Comparison Chart that details many of the features of our primary ad studies. In addition to advertising readership studies, we offer a wide variety of customized audience research studies.
The AdQ Study is a mostly quantitative ad readership and effectiveness study designed to provide B2B and B2C publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. Our surveys are customized to fit the needs of the publication through consultation with experienced staff.
Harvey Communication Measurement (HCM) is a qualitative ad readership and effectiveness study that provides publishers with verbatim audience comments to ads. Whether you choose the in-person interview methodology offered exclusively by Harvey or conduct the study online, publishers find the research's distinctiveness helps increase ad revenues.
Reviews
Be the first to review Harvey Research.
Write a Review
