Serrano Bookkeeping
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Serrano Bookkeeping
We are the experts that take bookkeeping off your plate and off your mind, freeing business owners from the worry, and allowing them to shift their focus and energies on their business. The data from accurate financials brings advantages in making wise decisions in navigating your business. Excellence is a core value for us.

This excellence in our client service and support is reflected in our client reviews, referrals, and was recognized when we were awarded the '2019 Winner of the San Diego Aware Program - Bookkeeping Services'.
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Being a good steward is our 'why'. To wisely & faithfully manage and grow that which is entrusted to us. We consider the stewardship of our client's financials as an honor and responsibility. We manage the books with the same excellence that we do our own. Success to us is the success and growth of our clients.
Your business' profitability and operational efficiency are at the center of your business' success! Our experience, resources, and attention to detail make our accounting services second-to-none. As an experienced accounting team, we look forward to the opportunity to help transform your business' financials as we work with you to establish short- and long-term strategies for growth and profitability.
Luis is incredibly hardworking and intelligent with the work he does! I found him from the Quickbooks ProAdvisor and feel very fortunate. He's helped on the bookkeeping for both with our cannabis business and our other business. Not having a lot of time is a common issue for most business owners and Luis helped ease the stress of that by taking on the tedious yet important tasks that I didn't have time for.
Save time and money with QuickBooks. QuickBooks financial management software was created with small to mid-sized business owners like you in mind. Quickbooks has proven stability. It's been around for years, and its broad customer base is testimony to its reliability. Not only that, but it comes with a bargain price.
At some point, your business will reach a point where it would benefit from the advice of a full-time Chief Financial Officer, but you won't quite be ready to spring for the near $100,000 price tag (plus bonuses and benefits). We are pleased to be able to offer you the benefits of a CFO without the hefty price tag.
Reviews (10)
Liv Kingston
Liv Kingston
May 29, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Luis was so helpful every step of the way. Not only did he clean up my books, he helped me understand the root cause of the issue and what I could do to prevent future issues in Quickbooks. Highly recommend.
Devon Mackie
Devon Mackie
May 18, 2021
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Luis has been a huge help for our small business accounting needs! We've struggled to find an accountant that communicates and cares and I'm so thankful we found Serrano Bookkeeping. He is responsive, available and genuinely wants to assist in guiding us to learn how to manage and maximize our financials. The QB training helped me to feel much more confident in handling our daily bookkeeping. Thanks Luis!!
Carlos Munoz
Carlos Munoz
Dec 03, 2020
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Serrano Bookkeeping has been taking care of my books for 2 years now and I couldn't be happier. They are proactive in providing tips that can help my business grow and are responsive when I need them most. They have also worked collaboratively with my CPA to ensure my tax returns are done on a timely basis, while keeping me out of trouble.
Tim Staump
Tim Staump
Oct 01, 2020
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Luis and his team are amazing! Serrano Bookkeeping is a true blessing. They are extremely patient and kind. I have been with them for a few years now and in 2020 they stepped up big time to provide assistance with PPP loan documents and made sure any reports we needed were available. I consider Luis and his team as family. They will treat your business as if it were their own. I highly recommend Serrano Bookkeeping.
Lalan Pulati
Lalan Pulati
Sep 29, 2020
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Positive: Professionalism, Quality, Responsiveness, Value
I am very new to getting organized on QuickBooks online, and Luis training sections helped me A LOT! He patiently answered all my questions and also gave me a very detail walk through to QBO and I am very confident to work on my own books now! Thank you Luis!
Jen Snyder
Jen Snyder
Sep 17, 2020
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Amazing customer service. Solved all my QB issues very fast! Extremely impressed with the attention to detail and quick turn around. So thankful to find Serrano Bookkeeping for my small business accounting.
Michelle Rhodes-Horsley
Michelle Rhodes-Horsley
Jul 21, 2020
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Luis is incredibly hardworking and intelligent with the work he does! I found him from the Quickbooks ProAdvisor and feel very fortunate. He's helped on the bookkeeping for both with our cannabis business and our other business. Not having a lot of time is a common issue for most business owners and Luis helped ease the stress of that by taking on the tedious yet important tasks that I didn't have time for. His expertise, demeanor and willingness to help in any way are the reason we're keeping him! Find a bookkeeper than you can trust like Luis.
Solomon Taylor Above The Pads
Solomon Taylor Above The Pads
Jul 05, 2020
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I was referred to Luis to help me with the PPE loan.
He took his time explained everything to me and helped me through the entire process. I was able to secure the loan, it was forgiven and he even helped me with an additional SBA loan. During these trying times Luis’s help was instrumental to keeping my business alive.
I highly recommend him!!
Kyle Mallien
Kyle Mallien
Jul 09, 2017
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Luis is a very nice, relaxed, professional. He took the time to understand my business and the challenges i was having trying to do my own books.
He was responsive to my needs and very accommodating for scheduling. Very fast turn around time, especially for the time of season!
As a small business owner, making sense of the books is a very troublesome task and time consuming! From here on out, ill leave it to Luis!
Mario DeMatteo
Mario DeMatteo
Oct 13, 2016
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Luis was so helpful in getting my horribly organized books all caught up and in working order. He is a Quickbooks wizard. I will definitely be using him for all my bookkeeping needs. Serrano Bookkeeping is also very affordable.