Joe Ricci Tire
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Joe Ricci Tire
Joe Ricci Tire, Inc has been family-owned and operated by the Ricci Family since 1980. We are conveniently located in downtown Rice Lake, to better serve our customers with all their tire and automotive needs. Our goal at Joe Ricci Tire is to take care of our customers and treat them like family. Our friendly staff will make sure both the customer and their vehicle is treated with respect.

Joe Ricci Tire offers a wide variety of automotive services. We specialize in "UNDERCAR" service which includes shock, struts, brakes, front end parts, suspension parts, wheel bearings, alignments and more. Plus, we offer full service oil changes. If you are waiting for an oil change or any other service you can relax in our comfortable waiting area, and enjoy a cup of coffee.
Services
JOE RICCI TIRE is proud to have served Barron County's automotive needs for over 40 years. We provide service and tires for all makes and models of cars and light trucks. We will care for your vehicle like it is our own. Trust is key to generations of our customers making Joe Ricci Tire the only place to go for automotive service.
We can get just about any tire you could ever want. If we don't have it in stock, we can usually get it for next day delivery. Joe Ricci Tire has more than 34 years of experience recommending the best tire to match your driving style and conditions. We know how to ask the right questions. Do you drive mostly highway miles?
Are you sick of the "White Knuckle" experience on Wisconsin winter roads? We know the feeling and we hate it too. The winter of 2013-14 was an icey nightmare. What if we have a repeat winter? YIKES! You carry precious cargo (your family) everyday. Don't take unnecessary risks on the road. Consider installing a set of snow tires.
Your vehicle's tires make constant contact with the road. Over time and with normal wear-and-tear, your tires become worn down. This can be dangerous when braking on wet or snow-covered roads. Hydroplaning occurs when the tire's grooves are so worn down that they don't channel water out from beneath the tread.
You want your tires to last forever. The truth is that they won't last forever but we can help you make sure you get as much life out of them as possible. Rotation is the name of the game. The industry recommends that you rotate every 6-8 thousand miles and we agree wholeheartedly! We will take your front tires and move them to the rear.
Reviews (12)
Greg Briese
Greg Briese
Jan 04, 2022
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Didn't have an appointment...they got me in for 1 tire replacement...ty
Michael S.
Michael S.
Jan 04, 2022
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Always a good feeling getting my vehicles serviced here. Great folks and good work.
Jay Carpenter
Jay Carpenter
Dec 24, 2021
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Ordered tires for me. Scheduled me to put them on. Brought the car in. Bang tires were on the car. And I was out of there. Very happy.....
Tresa Binek
Tresa Binek
Dec 04, 2021
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Joe Ricci and his team helped me when I was in a bind, I shredded a tire while I as in the area and needed to get back to Madison. They loaded me up with a loaner tire, that was a perfect fit. When I got back a month later, they outfitted my new tire. Exceptional service. The best in town, I recommend this shop to everyone in the area!
Andrew Jones
Andrew Jones
Sep 13, 2021
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Amazing customer service. We were headed to and broke down. He fit us in without an appointment and got us back on the road in speedy fashion. Best tire shop in town!
Jake Lazar
Jake Lazar
Jul 19, 2021
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I've been taking our vehicles here for years and they've always done incredible work. They're honest, informative, kind, and they do great work. They're the Chick-Fil-A of the tire/auto repair industry! Highly recommend.
Katie Rodina
Katie Rodina
Apr 22, 2021
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This was truly a wonderful experience working with Ricci Tires. I knew the moment after setting up an apt over the phone that they care about customer service and making the customer happy. I will definitely be a repeat customer . Please keep doing what you’re doing!
Ariel Fuller
Ariel Fuller
Mar 12, 2021
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I can not say enough great things about Ricci Tires! I have had an unfortunate string of 3 flat tires and a damaged rim over the last year. The team at Ricci gets me in as quickly as possible and does a great job every time. They are very friendly and fairly priced. I highly recommend them!
Ll S.
Ll S.
Dec 09, 2020
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Have been a customer for many years. Always great service and reliable advice regarding tires. They have always tried to accommodate our work and school schedules. Ok
Steve S.
Steve S.
Oct 28, 2020
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Excellent Service! I try to go to Ricci for all my tires & general service needs. Breaks, suspension, oil changes & more! Staff is very friendly & helpful. I've had more than one occasion where I call up with an emergency and they get me in and get it done with quality work! Price point is very good, small, local family business with great people.
Brent W.
Brent W.
Jun 03, 2019
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Great price! Great service and they even accommodated me with a loaner car, at their expense! They get a 5-star rating from me on the service work they did for me today! Well done Joe Ricci team.
Brian C.
Brian C.
Mar 21, 2018
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Poor service! I had a 1030am appointment to get new tires. After a long day of work, I walked to there shop excited to get home. When I got there I noticed my truck had not been touched. They had a bunch of excuses why they hadn't got to it yet. But after 6 hours there are no excuses!!!!