Data-driven copywriting helps businesses achieve measurable improvements to CTR, CPL, MRR, and other important marketing metrics. Having a partner like Charles who can come in, in many cases with nothing more than a concept, develop, interview, and research to help craft the story we need to tell has been an enormous help.
I'd highly recommend Charles and look forward to working with him again. Need some outside marketing expertise? I'll review your existing content, discuss your goals, and provide actionable advice to help you improve your efforts - obligation free. Digital marketing best practices are constantly evolving.
I'd highly recommend Charles and look forward to working with him again. Need some outside marketing expertise? I'll review your existing content, discuss your goals, and provide actionable advice to help you improve your efforts - obligation free. Digital marketing best practices are constantly evolving.
Services
Well-written, targeted marketing emails provide the highest return of any marketing investment. Give sales reps impressive, targeted collateral that's customized for each of your target customers. Optimize your outbound, PPC, and content marketing campaigns with landing pages that inspire action. These two writers share the same goal - helping you market more effectively - there are key differences.
Email marketing still provides some of the highest ROI of any digital marketing channel, which makes it a common component of outbound sales and marketing efforts. For over a decade, I've been arming tech sales development reps and inside sales teams with email cycles that are optimized for great results.
Though outbound marketing still has an important place in the B2B marketing mix, content marketing is now the most effective way to build engagement, generate new leads, and develop a strong online brand. But finding a partner who understands your complex services and can create consistent, high-quality content is a major challenge for marketers.
There's a lot riding on your next lead magnet. It's the heart of your next content marketing campaign, telling the story of your product or services, capturing contact information from interested prospects, and moving them down your marketing funnel. Back in the 70s and 80s - before marketing got a hold of the white paper - it was a technical deep dive.
There are fewer tools in the content marketer's bag of tricks that are more powerful and persuasive than a well-written case study. Research shows that 77% percent of consideration stage B2B buyers look to case studies to help them make a buying decision. I understand long B2B sales funnels and will help you position your case study to address your buyer personas' needs and objections.
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