Alan Sutton Jewelry
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Alan Sutton Jewelry
We have been a family owned and operated business since 2001. We appreciate our customers and have their best interest at heart by bringing not only the finest quality, but the most beautiful in the area. Whether you visit our store in person or through our website, we will provide you with a safe and comfortable environment in which to shop.

We also practice a strict ethical code of conduct regarding the importance of trust, expertise and honesty. Our staff is eager and willing to help you with all your jewelry needs! We offer not only a great selection of Jewelry lines, Bridal, watches, etc. We also offer on site jewelry repair and custom design work.
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Alan Sutton, owner of Alan Sutton Jewelry in Goldsboro, North Carolina began his career in the jewelry industry at the tender age of 15, working as a jewelry apprentice. Not many people know when they are so young, just exactly what their career-calling will be, but for Alan, his passion for the jewelry industry and desire to help customers create memorable experiences was an instinct he couldn't deny.
Objectively aggregate interoperable initiatives vis-a-vis quality applications. Conveniently enhance economically sound partnerships vis-a-vis accurate vortals. Collaboratively supply resource maximizing users with business quality vectors. Enthusiastically strategize vertical information without an expanded array of infomediaries.
Has your fine jewelry seen better days? Why not bring your cherished pieces to Alan Sutton Jewelry, where our expert jewelers will make them look as good as new. We will evaluate your jewelry and give you an estimate for any repairs that may need to be done. Our shop is equipped with the latest technology so every repair will be expertly done to our meticulous standards.
Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift's recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. We would like to change that.
Pure grown diamonds are a result of alchemy above earth. They capture the magic of relationships in exquisitely crafted fine gems that are of the highest quality, purity and rarity; a symbol of the beauty that brings you together. Pure Grown Diamonds not only creates the purest, rarest and brightest diamonds possible - Type IIa (of which only 2% are found in mined diamonds), but also allows you the pride to own a bigger diamond of the same value.
Reviews (18)
Jessica Pee-Leuk
Jessica Pee-Leuk
Jan 07, 2022
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My step dad bought me diamond earrings fir my 21st birthday here in December.Since we moved here he always say go here if we need anything but Alan Bailey messed my mom's engagement ring up that my step paid over $500 fix just a month ago instead of standing behind his bad repair he wants to blame my mom who only wore it twice since picking it… up.He talk bad to my step dad who has spent thousands of dollars in this store.We dont trust them fix right and they refuse to refund their bad work.Owner is aware of situation they can take my dad $ no problem when he buying something not same refunding
Anabella Hodsdon
Anabella Hodsdon
Jan 07, 2022
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My fiancé bring my engagement ring there about a month ago pay them over $500 to fix diamonds start falling back out bring back an Allen Bailey man who fix talk down to my boyfriend for his bad work.Owner called my boyfriend to apologize want my boyfriend bring back an he will try to fix.My boyfriend don’t want go back because Allen Bailey not nice man just want refund so we get Jewelry store who knows how fix to fix it.
William Whitmire
William Whitmire
Jan 05, 2022
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I had a ring fixed from them about a month ago spent over $500 no complaints took a couple a weeks to get back but they had to order exact diamonds to match.My girlfriend had one of the diamonds fall back out… take back today to see if they will put back in and they say it’s going be over a week or more to get back.Young man at front takes ring brings to back and tells me they will call when it ready but going be week or two.I get to my truck go back in because my girlfriend doesnt want to be without ring again for that long.I go back in ask young man to get my ring he brings it back
Sierra Williams
Sierra Williams
Jun 21, 2021
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You guys are my Hero's! My hands don't work very well and I bought a baby yoda necklace and it's a heavy charmed necklace. I bought two magnet clasps from Walmart, I'd barely touch the necklace and it would fall off. I took my necklace to you guys. Not only did you install a new clasp and magnetic closure, but you installed one that I can trust that comes with a clasp to assure the necklace stays on! Your customer service is absolutely outstanding! Your prices are more then fair. I am an extremely happy customer. Thank you so much for fixing my favorite necklace so I don't have to stress about
Jennifer Neher
Jennifer Neher
Feb 13, 2021
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My husband and I have purchased many items from Alan Sutton. so much knowledge and talent! They have helped multiple times answering our questions and finding the perfect item. They are very honest people. Love the family atmosphere and feel so special everytime we walk in the door.
Diane Webber
Diane Webber
Feb 02, 2021
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Thank you Alan for taking the time, your searching and finding me such a beautiful diamond for my 10 year anniversary gift from my husband. Your knowledge, honesty, integrity, and professionalism is always above reproach. I also want to thank your family and staff for always making me feel so special whenever I enter your beautiful store.
Allie Williams
Allie Williams
Nov 21, 2020
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Alan worked with my husband to help make my dream ring set! Can’t recommend Alan Sutton Jewelry enough! Everyone in the shop is so kind and helpful. We look forward to working with him again in the future.
Macie Ogle
Macie Ogle
Oct 03, 2019
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I LOVE MY ENGAGEMENT RING ❤️ I’m so blessed that you were apart of our big day. Thank you so much for helping Blake! It’s absolutely more than I could have ever imagined! 💍
Stephanie Horton
Stephanie Horton
Aug 10, 2019
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Amazing service and attention to detail! I recommend Alan Sutton Jewelry without hesitation! Best service in town.
Jeremy Peterson
Jeremy Peterson
Aug 01, 2019
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Excellent service and very friendly staff. Alan took his time giving us a great selection at more than fair prices. I’m very glad we chose this business to shop for my fiance’s engagement ring!
Drew McKnight
Drew McKnight
Feb 09, 2019
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Recommend without any reservations. 5 star. Alan is top notch and excellent at his craft. I bought an engagement ring from Alan in November 2018. I had first talked with him about buying a ring months before and he showed me this software program where he could design and then make any ring you want. This is a huge selling point as it's a custom… product. He followed with encouraging me to look at other places but when the time came to buy he would love the opportunity to make it. I did just that- went to Diamonds Direct and found one there I liked, just like Lindsay wanted, but wouldn't
Sue Harvell Carter
Sue Harvell Carter
Dec 06, 2018
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Very nice people to work with but best of all they sold my son in law the ring he gave to my daughter for their engagement. Best day ever!!
T. B.
T. B.
Nov 23, 2018
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I want to thank Mr. Sutton for allowing me to upgrade my old ring for one of his beautiful 1 carat diamond ring. I've gotten a lot of compliments and I'll be back to purchase the bands too! The quality of his jewelry is a must see in person. Thanks again Mr. Alan Sutton!
Matthew Carawan
Matthew Carawan
Oct 23, 2018
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Excellent selection and service as always! Purchased engagement and wedding rings from there. Referred friends for theirs as well because he is the most knowledgeable and willing to go the extra mile to find the perfect diamond to go along with whatever setting you choose!
Patty Graham
Patty Graham
Jul 18, 2018
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Fantastic people making buying special gifts for family, friends and yourself so easy. They have so many options, but take the time to help you pick the best. Awesome locally owned family store.
Caroline Dale
Caroline Dale
Jul 02, 2018
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My fiancé and I went in to see Mr. Sutton about resizing two rings that were about three sizes too big. Rather than get discouraged when he determined the resizing would damage the rings, he came up with an alternate solution, and now my rings fit perfectly! The whole staff is unbelievably friendly, and the work was done quickly and at a reasonable cost. I cannot recommend this jeweler highly enough!
Chretien Dumond
Chretien Dumond
Jul 01, 2018
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I recommend Alan Sutton Jewelry to all my family and friends. Bought my wife’s engagement ring and wedding band here, many gifts, and personal pieces. Wouldn’t even think of getting my jewelry from anywhere else.
Diane Webber
Diane Webber
Jun 04, 2018
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Alan Sutton jewelry store is one of the most honest, Professional, reputable, dependable, reliable and knowledgeable jewelry stores that I know. They have a beautiful selection of jewelry at affordable prices. We’ve been shopping there for years with outstanding service.