It's Don Crawford and Lois Carter Crawford at Marketing Idea Shop. Thanks for stopping by. We'd love to help you learn to improve your sales results and become more known to your prospects and future customers.
With collectively more than 80 years in the sales and marketing communications field, we share our tips, techniques and stories in our book and blog, Secrets of the Softer Side of Selling, while also working directly with clients to help them challenge themselves to close more sales, earn more revenue, and drive their competitors crazy.We primarily work with business-to-business (B2B) companies, that is, businesses selling to other businesses.
With collectively more than 80 years in the sales and marketing communications field, we share our tips, techniques and stories in our book and blog, Secrets of the Softer Side of Selling, while also working directly with clients to help them challenge themselves to close more sales, earn more revenue, and drive their competitors crazy.We primarily work with business-to-business (B2B) companies, that is, businesses selling to other businesses.
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A successful salesman, sales manager and business owner, Donald S. Crawford understands the selling process. His experience comes from more than 40 years of working in both large and small companies, selling technically complex products to businesses. He has managed sales teams of distributors and reps as well as employees.
Lois Carter Crawford has more than 40 years of experience in the editing, writing, marketing communications and public relations field, and is the author or coauthor of several books, including Secrets of the Softer Side of Selling, which she wrote with Don Crawford.
She holds a Bachelor of Arts degree in psychology from the University of Wisconsin-Milwaukee. Lois also passed the intensive exam given by the Public Relations Society of America in 2002 to become an accredited public relations professional (APR).Lois first began her business in Wisconsin in 1990 as a marketing communications consultant and copywriter for small businesses.
She holds a Bachelor of Arts degree in psychology from the University of Wisconsin-Milwaukee. Lois also passed the intensive exam given by the Public Relations Society of America in 2002 to become an accredited public relations professional (APR).Lois first began her business in Wisconsin in 1990 as a marketing communications consultant and copywriter for small businesses.
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