Your locally owned, full service bike experts serving Auburn/Opelika with two locations since 2005. Your safety is important to us. Shop online and select curbside pickup. We'll contact you as soon as your order is ready, and deliver your gear to you with zero contact. Please get in touch with any questions.
Check out our RideWithGPS page for an ever expanding catalog of road, gravel and mountain routes. Don't see one of your favorites? Send us the route and we will add it to our list! Keep an eye on our Facebook Events Page to join in on local group rides, trips, clinics and more. Most events are free and are open to anyone interested.
Check out our RideWithGPS page for an ever expanding catalog of road, gravel and mountain routes. Don't see one of your favorites? Send us the route and we will add it to our list! Keep an eye on our Facebook Events Page to join in on local group rides, trips, clinics and more. Most events are free and are open to anyone interested.
Services
We're passionate about bicycles. We believe that bikes can and will make the Auburn/Opelika a much better place to live, work and play. With years of experience between both locations, we are here to make sure your bike is right for whatever adventure is ahead of you. We proudly serve all types of cyclists, including road, mountain, gravel, commuter or just the casual cyclist.
Strider's Sport 12 is a lightweight, pedal-less balance bike that allows your child to straddle the bike with both feet on the ground and easily propel the bike by walking or running. This nimble steel bike lets your little one focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels.
Don't get us wrong, we're all for racing. Grand Tour top steps, Classic's Monuments-they're in our DNA. But sometimes riding simply to ride, riding for the love of riding, is just what we need. And this is what the Aethos lives for. Sure, it's given nothing up to performance, and happens to be the lightest frame out there, but with no compromise to style.
You may or may not have stockpiled your favorite grips just in case they ever get replaced by a new model. Perhaps your trailside toolbox would make a quality control engineer blush. Whatever the case, you won't find any judgment here. Instead, the endlessly engineered S-Works Epic Frameset is here for you to let your discerning tastes run wild.
The 29 Big Flyer continues to take the crown as the king of the streets. This year's bike is tougher than ever with the addition of an internal headset and mid-bottom bracket. With four awesome colorways to choose from, you can't go wrong. The 26 Blocks Flyer is the bike to have if you want to raise it up with the crew and catch some blocks.
Reviews (12)
Rick Olsen
Dec 26, 2021
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Nicole Hamilton
Dec 07, 2021
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I wasn’t going to leave a review, but I can’t stop thinking about the disappointment on my sons face when he got home. Hopefully this will encourage the employee thinks about his wording next time. My son has been begging for a bike for a year now. I’m not able to afford the bike that he actually wanted but I still got him a decent bike. It is brand new and my son wanted to add some upgrades to it. My 13 year old so was so excited to go to the bike shop and see what could be done only to be told by an employee working there that basically his bike wasn’t worth it. “You won’t get your
Todd Matthews
Nov 17, 2021
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Dennis Swearingen
Aug 27, 2021
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Excellent phone Q/A and dialogue. Unlike many other shops I called. Great selection of bikes and bike brands. Unlike other shops. I drove almost 2 hours - from central Georgia to purchase from James Brothers. Note that I am 35 to 50 minutes drive time from 4 other bike shops. James Brothers service, selection, knowledge, and customer care is superb!
Colin Hendrickson
Aug 21, 2021
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Luke Caldwell
Mar 04, 2021
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I couldn't recommend a better bike shop in the Auburn area. Eddie is a super nice guy and loves to make sure you are getting what you need. And Raleigh is a class-act mechanic. There's not another person I trust with my bike more. These guys really care about their customers and want them to be able to enjoy riding their bikes because that is what it's all about.
Brian Wood
Feb 18, 2021
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These guys are great and make you feel extremely welcome. Very helpful and super knowledgeable. If they don’t have it they will order it for you and make sure you get what you need. The prices are very fair and the shop is super nice too. I highly recommend stopping by. Way better than the other shops in town!
Daniel Butler
Jan 11, 2021
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James Bros....Well Done. On a five point scale, you all earn a six.
After all these years, I thought it important to write down how wonderful these folks are and what an awesome bike shop they have. The Auburn area is most fortunate to have this asset in our community.
I purchased my first mountain bike 5 years ago from James Bros when they were still located in the bank building. Although a novice at the beginning, I was helped to find a bike that would meet my needs. I was not oversold. I was fitted both in terms of how I would ride, my budget and my overall enjoyment with the sport of trail
After all these years, I thought it important to write down how wonderful these folks are and what an awesome bike shop they have. The Auburn area is most fortunate to have this asset in our community.
I purchased my first mountain bike 5 years ago from James Bros when they were still located in the bank building. Although a novice at the beginning, I was helped to find a bike that would meet my needs. I was not oversold. I was fitted both in terms of how I would ride, my budget and my overall enjoyment with the sport of trail
Erica Zacek
Jul 17, 2020
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Wiley B.
Nov 18, 2019
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Great local bike shop. They will assist with any and all questions and inquiries. They are devoted to helping the customer, whether it's finding them the the bike to purchase, fixing broken parts, or just expert advise on biking in general. Also the rental bikes are amazing for a full day a chewacla you will not regret it. Don't go to any other bike shop in town
Julia P.
Nov 16, 2019
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Lisa H.
Feb 03, 2018
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[This is written from the perspective of someone who's not a current bike rider but may be looking to change that!]
James Bros. has a lot of bicycles for sale, a lot of Specialized ones and other brands too. The bikes start around $400 and they go up up up from there. Besides bikes, they've got an assortment of accessories and gear. Check out the Jame Bros. Facebook page for info about sales and such. The staff were polite and happy to answer all sorts of questions and didn't hound or hassle you as you browsed. Perusing the website, there's info about local rides, bike rentals
James Bros. has a lot of bicycles for sale, a lot of Specialized ones and other brands too. The bikes start around $400 and they go up up up from there. Besides bikes, they've got an assortment of accessories and gear. Check out the Jame Bros. Facebook page for info about sales and such. The staff were polite and happy to answer all sorts of questions and didn't hound or hassle you as you browsed. Perusing the website, there's info about local rides, bike rentals