When companies find themselves poised for growth, they need a partner who can help them be brand brave and step into the future to shape and grow their business. That's where Scales comes in. We help brands be laser sharp, easy to follow and courageously consistent. Every product, business and organization is built upon a unique story.
Scales discovers your company's narrative and strategically shares it with the right audience. Enthusiasts follow and a brand community is born. Brand bravery takes the support of a marketing partner committed to delivering smart solutions that simply work - a partner who organizes brand directions guided by solid principles and imaginative strategies.
Scales discovers your company's narrative and strategically shares it with the right audience. Enthusiasts follow and a brand community is born. Brand bravery takes the support of a marketing partner committed to delivering smart solutions that simply work - a partner who organizes brand directions guided by solid principles and imaginative strategies.
Services
That's what people said when we discovered a startup cooler brand at a fishing tradeshow. We coined the now-iconic slogan Wildly stronger! Keep ice longer! and guided YETI Coolers from a small regional brand to the national powerhouse they are today.
We developed their message and orchestrated their advertising efforts, including TV commercials and literature, and even helped them find alternative manufacturing options, rep groups and a grizzly bear to film.We created a memorable tagline and focused our marketing efforts on the core hunter/fisherman audience.
We developed their message and orchestrated their advertising efforts, including TV commercials and literature, and even helped them find alternative manufacturing options, rep groups and a grizzly bear to film.We created a memorable tagline and focused our marketing efforts on the core hunter/fisherman audience.
Since the late 1980s, Scales has maintained its own 5,000-square-foot in-house studio, fully equipped for multi-purpose photography and video, complete with full-time photographers. We shoot on-site and off, capturing product, lifestyle and locations to enhance our clients' brands. We also build layered, composited imagery that stretches the bounds of reality.
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