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He speaks regularly on the subjects of improving conversion rates on web sites and Search Engine Marketing and is author of the book, The Guide to Search Engine Marketing, a step-by-step approach used by organizations seeking to optimize their websites.

George has led the effort over recent years to develop eVision's advanced methodology known as Conversion Point Architecture to insure that a web site delivers an effective persuasive path, provides a successful branding experience and communicates appropriate messages while insuring that visitors can complete conversion interactions successfully, with minimal errors and frustration and in minimal time.
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The conversion rate is the percentage of people who click through to your web site and ultimately take the action you desire such as buying a product, signing up for a newsletter, or submitting a request for information, etc. Google provides resources to its certified partners that include access to an account team for problem resolution, and Google "optimizers" (best in practice web techies) that we can include to insure optimum performance.
Websites are often poorly designed to convert visitors into legitimate sales leads. Websites serve multiple purposes and often represent different lines of business or products. It can sometimes be a challenge to simply funnel a visitor towards becoming a viable sales lead when they land on a web page.
If you own a medical or dental practice, operate an urgent care center or run a residential assisted living or rehabilitation center you know the importance of word of mouth referrals and an effective location and signage. Beyond tried and true healthcare marketing strategies, you need to have effective internet marketing practices that attract more patients / residents to your business.
Digital technology is constantly changing the way consumers shop for and decide on an insurance provider. In fact, 75 percent of shoppers get quotes and do research on insurance via the web; for millennials, communicating with agents solely online is how they prefer to do business.

To effectively attract and retain more insurance policy holders in today's digital climate, you must connect with shoppers where they spend a majority of their time: on search engines, on social media platforms, and on email.Here at eVisionSEM, we can help you generate more referrals, convert more new policy holders, and provide higher value to your existing customers.
Everyone knows that Google has replaced the Yellow Pages, but did you know that it has also replaced the Thomas Register and many other directories where people went to look for manufactured/engineered products? Well it has - and in fact more and more manufacturers are turning toward Pay per Click (PPC) advertising to rise above the competition for organic rankings.
Reviews (2)
Ben Wright
Ben Wright
Jan 10, 2018
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George and his team at eVisionSEM are very experienced with Google AdWords. He's been working with AdWords for YEARS and I would recommend him to anyone looking to drive leads through paid ads.
Brandon Dendas
Brandon Dendas
Dec 07, 2016
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I had the pleasure of working with eVision during my time as digital marketing manager for an independent insurance agency. George and his team went above and beyond helping our company further leverage our online Adwords campaigns. Their timeliness, professionalism, expertise and overall friendly demeanor made for an exceptional experience.