Decision Analysis
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Over the past 35 years, Decision Analysis has successfully worked on more than 1,500 cases and over a thousand jury research exercises across the country in most types of litigation. We have written two widely used books on jury selection and high-profile criminal cases and dozens of articles on trial communication, persuasion, and strategy.

Decision Analysis has worked on some the highest profile cases in the country, including the O.J. Simpson, Casey Anthony, Aaron Hernandez, Phil Spector, Enron, and the Whitewater trials. We have trained thousands of attorneys in jury selection and trial communication skills. Decision Analysis has been at the cutting edge of developing innovative tools for lawyers and the courts, founding the Online Courtroom Project and inventing Jury Mediations.
Services
Our in-person focus groups use actual jury-eligible people from your case venue and provide you feedback and insight into how to best present your case and its issues. Mock Trial Jury Research allows you to give full presentations of the plaintiff and defense cases with live or taped witnesses, closing arguments, and jury deliberations.
Decision Analysis has worked on more than 1500 cases across the country in thirty-five years of litigation experience. Whether it is a billion dollar bet-the-company, a capital murder, or a routine liability case, we have done it. Medical negligence, product liability, employment, securities, patent and trademark, antitrust, contract, insurance, or other personal injury matters, we have done it.
With decades of research and experience in more than 1500 cases, we have developed systems to give our clients greater foreseeability into the issues that drive case outcomes and tools to control those outcomes. A cutting edge 18-point system to comprehensively and accurately evaluate your case in order to evaluate strengths, vulnerabilities, assess risk, and organize your litigation plan.
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