Marketing Systems Group

Every MSG team member brings years of unique and varied experience and expertise that come together to deliver our mission to create value for MSG clients. Find the team member you need to help you. Jeff has the distinction of having worked for multiple AUS companies.

He began in 1998 as a project director at one of our sister companies and over the years has moved to overseeing sales and marketing at Marketing Systems Group where he now serves as Sr. Vice President.Susan has been with the company since 1990. She started in customer service and is now a key member in driving the company's direction and new product development vision.

As the founder and president of Marketing Systems Group (MSG), Dale Kulp's visionary perspective and innovative thinking have had a profound impact on the survey research world, as he strove to raise the bar for quality and rigor. Dale founded MSG in 1987 with the purpose of developing the research industry's first in-house, PC-based RDD sample design and generation system.

GENESYS is a suite of sample solutions for commercial, social science, government and public opinion researchers. Among our many offerings are cellular, landline, address, online, and voter sample data. We also offer additional data enhancements including screening, weighting, custom data analysis, consulting, and geodemographic services.

Enhancements made to sample including data appending, screening, geocoding and other services. One-size-fits-all never does. That's where we come in. MSG's Sampling Enhancement services improve the productivity of any list, lowering your costs and saving time. Elevate identifies and purges nonproductive landline telephone numbers on any list, whether client provided or randomly generated sample.

ARCS(R) provides your panel members with an engaging experience to self-schedule and respond to studies while improving your operations' efficiency. ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement. The ability to manage and maintain "highly engaged" participants is key to successful study completion.