Rational Packaging

Founded by industry veterans, we manufacture best-in-class Structural Packaging by blending creative design and an engineered-systems approach. Waves are very useful as we can guide them to accomplish very specific outcomes. Structural packaging is all about impact resistance that works to ensure safe delivery of products that are greeted by happy customers.

Industry standard is to have natural strength from top to bottom or "axial" strength. Realistically, most of the impact happens from side to side or '"laterally" from forklifts, clamp trucks, and typical transport shipping. So, the biggest need for improvement is improved lateral structure.