Pure Marketing

Some of our clients call us periodically just to help out with a small initiative that they need assistance with or lack the time to do themselves. Other clients will bring us on to manage a large project over a period of months that they lack either the time or specific expertise to tackle themselves.

Tom Piper manages Pure Marketing, a marketing strategy and services consulting firm, in South Burlington, VT. Pure Marketing was created to help companies that are trying to make a difference, both in the marketplace and in the world. Pure Marketing also means dedication to simple, essential marketing.

The business philosophy at Pure Marketing is simple. The most effective strategies in the marketplace are those that are typically also the least complicated. We help you identify the core idea, distill it down to its essence and then focus relentlessly on it. We also make your life a little simpler by stepping in to get things done that you don't have the time or the people to tackle at any given moment.

Strategy is a paradox. It is the most important contribution we can make to our business as managers. Yet, it's frequently the one that receives the least amount of time and attention. Perhaps that is because it is the easiest thing to put off in the face of the ever-present transactional demands of your business.

Brand Strategy is a special passion at Pure Marketing. To us, what is perhaps most interesting about business is why customers and consumers make the choices they do. Their choices are based largely on emotional connections to a brand. Creating those connections for your brand is one of the most financially and personally rewarding things you can do for your business.