IMC Advertising & Design is owned and operated by Nicholas G. Licata, M.A. providing advertising, public relations, web and design services and commercial photography. Planning is the most important step in the advertising process. No money should be spent on any communication without clear cut goals.
A company should know who they are trying to reach, and what messages will be the most effective. Many firms place advertisements "because everyone else is in there, we should be in there too." Advertising should be placed according to a pre determined strategy.
A company should know who they are trying to reach, and what messages will be the most effective. Many firms place advertisements "because everyone else is in there, we should be in there too." Advertising should be placed according to a pre determined strategy.
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