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Reaction Marketing & PRMTNS
Reaction Marketing & Promotions is an agency that specializes in designing, fabricating, and executing experiential marketing programs, brand partnerships and custom promotions. Based in Los Angeles and Palm Springs, with extensions in San Diego and Boston, we activate nationwide. Reaction dials up creativity and impact, but keeps clients costs and cooks in the kitchen down.

We get reactions. From global entertainment juggernauts to local non-profits, Reaction treats every client project with enthusiasm and attention to detail. Take a look at some of our recent activations. This red carpet event included a private VIP party, costumed characters, custom spray-on tattoos, merchandise booth, various photo opps and a 40' T-rex.
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For almost 20 years, Reaction has connected brands - ranging from packaged goods to entertainment - with consumers via experiential marketing and promotions. We recognized early on the value and need for brands to do more than simply advertise to their audiences. Interest, loyalty and positive association increase dramatically with a well-executed experiential campaign or partnership that resonates.
This red carpet event included a private VIP party, costumed characters, custom spray-on tattoos, merchandise booth, various photo opps and a 40' T-rex. Reaction designed and executed Rotten Tomatoes activation at San Diego's Hard Rock Hotel, including a set to film live shows and interview celebrities, exterior branding, VIP events and even an airplane banner that flew over the convention center.
Top-level client service and project management have been Reaction's forte from the start, but the ability to build our designs with quality craftsmanship is essential for effective activations. That is why we have partnered with fabricators in Southern California, New York and Nashville, to ensure that your vision - from pop-up retail structures to oversized, life-like statues - can be created in a timely and cost-effective manner.
Some of the country's most well-known festivals and events - as well as niche gems - take place in the Coachella Valley/Palm Springs region. Having been embedded in the community for over a decade, Reaction Marketing knows the vendors, venues, and value of local resources.

Rather than lose budget on agency airfare, hotels, and trucking in materials, Reaction will use our feet-on-the-ground knowledge of and connections in the area to deliver a client's vision.Whether it's a viewing lounge at the airport for BNP Paribas or a downtown boutique popup for Coachella, you receive a top quality product without the LA or New York price tag.
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