Sonic Branding is the art and science surrounding the strategic development and deployment of the consistent, authentic sound experience of a brand. It can range from a Brand Theme & Sonic Logo to a fully comprehensive Sonic Identity across all brand touchpoints. A brand's sonic identity provides the strategic and creative alignment of this experience to develop a narrative that delivers unified, memorable, and unique communications.
A well-developed sonic identity increases brand awareness and differentiation while saving costs over time by providing a clear and consistent audio framework that is easily revised, repurposed, and expanded as a brand's needs change. Some companies can create great music while others may strive for technical excellence.
A well-developed sonic identity increases brand awareness and differentiation while saving costs over time by providing a clear and consistent audio framework that is easily revised, repurposed, and expanded as a brand's needs change. Some companies can create great music while others may strive for technical excellence.
Services
Audiobrain is recognized throughout the world as a leader in sonic branding. We are a leading global sound company specializing in sonic branding and interactive audio. Our excellence in these areas has garnered numerous awards and speaking engagements along with a client roster that includes some of the most prestigious and respected global organizations.
Audiobrain worked closely with Jaybird to help articulate their brand's sonic identity and to create unique audio assets for their line of innovative wireless headphones, including product sounds and voice branding. We developed a palette of distinct product sounds inspired by the natural vocalizations of birds and produced branded voice prompts for eight different markets in seven languages.
Audiobrain to Provide NBC Olympics Music Support Services During Its Coverage of the Tokyo Olympics. This will be the tenth Olympic Games Audiobrain has collaborated with NBC Olympics to provide support across music search assistance and editing, as well as creative and technical support to NBC producers before, during, and after the Olympic Games.
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