Let Catchword founder, Executive Creative Director, and renowned naming expert Maria Cypher explain how to create great product and company brand names. Let Catchword partner and naming expert Mark Skoultchi provide you with an overview of trademark law and considerations when screening names for availability. Let Catchword partner and naming expert Mark Skoultchi walk you through how to evaluate brand names for appropriateness before making a final name decision.
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At Catchword, we believe the best names arise when blue-sky thinking is grounded in serious analysis, imagination and rigor collide, and open-minded exploration complements a time-tested process. In this space of curiosity and contemplation, truly amazing brands are born, and so this is where you will find us.
Catchword has won dozens of awards for naming and branding creativity and strategy from organizations including London International Awards (LIA), Hermes, MarCom, Transform, and Muse. We have also consistently ranked #1 in naming and branding globally (among thousands of firms) by Clutch, the leading online agency-review site.
How will a name fare in different countries, languages, or cultures? If you are international, you've got to make sure a name is consistent with your brand in the languages your customers speak. Our highly structured linguistic and cultural evaluation system and network of native speakers probe the pluses and pitfalls of names under consideration.
Your new name is one of the most powerful assets your company will ever have. Catchword provides copywriting services to help roll it out and help your audiences get to know your brand. Like taglines & descriptors, brand copy gives context to your name, fills out messaging, and strengthens memorability.
A thoughtful, purposeful strategy is the foundation of every great brand. From product development and corporate culture to marketing communications and packaging, brand strategy should inform every aspect of your business-internal and external.
Catchword can help imagine, define, and crystalize a strategy that will serve as a basis for all brand communications and touchpoints, ensuring that every interaction with your brand is intentional and reflects who you are, how you're unique, and why the world needs to pay attention.BlueTriton may sound like the name of Aquaman's new superfoe, but it's not (though there is a Marvel character called Triton).
Catchword can help imagine, define, and crystalize a strategy that will serve as a basis for all brand communications and touchpoints, ensuring that every interaction with your brand is intentional and reflects who you are, how you're unique, and why the world needs to pay attention.BlueTriton may sound like the name of Aquaman's new superfoe, but it's not (though there is a Marvel character called Triton).
Reviews (1)
Martin Birdsall
Aug 23, 2016
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My agency, SEMGeeks, engaged Catchword to assist with the development of a new company name for one of our B2B clients. Right from the start, it was clear they’re a super smart and highly creative team of business, branding, and naming professionals. Our client was blown away by the diversity and freshness of their name ideas. While we’ve only engaged their agency once, we’re certain we’ll be partnering with them again and whenever one of our clients requires a new product, service, or company name. First rate group of namers.
