At The Strategic Image, we know that to wind up in the Winner's Circle, you must run the smartest race. Today, that means only one thing: You must become a Master Storyteller in court. Gone are the days when it's enough to present a strong fact pattern through oral argument and witness testimony alone.
Modern jurors are a whole new breed. To reach them you need a new set of skills. Twenty-first century jurors come to court programmed by decades of TV-watching, movie-going, and surfing the 'Net. They need visuals to process and retain case information and need the narrative of a story to put evidence into context and understand what it means.
Modern jurors are a whole new breed. To reach them you need a new set of skills. Twenty-first century jurors come to court programmed by decades of TV-watching, movie-going, and surfing the 'Net. They need visuals to process and retain case information and need the narrative of a story to put evidence into context and understand what it means.
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Social science research tells us that the second biggest mistake is failing to incorporate graphics. Why are graphics so important? Because without them, a jury will typically forget 65-85% of what it's heard long before deliberations begin. As a litigator, you have a lot riding on every case. Satisfied clients, financial security, and career advancement all come from wins, not losses.
But crafting a winning case story can be tricky. With all the facts and evidence before you and with so many parties involved, whose point of view do you choose? Which evidence should you feature? Which details can you lose? Let our professional storytellers help you tackle the most important task you face in court: crafting a persuasive case story that touches hearts and changes minds.
Gifted public speakers all know: it's how you start and finish that truly matter most. From the very first word of Opening Statement to the last Closing argument you make, every sentence you utter moves you closer to---or farther from---the verdict you want. Yet far too many litigators squander the critical opening moments of trial repeating polite but useless bromides that will never help win the case.
Trial attorneys who present oral argument and witness testimony only are asking jurors to perform the same difficult task---with equally disappointing results. Many a so-called "surprise" verdict has resulted when jurors ignored witness testimony they didn't understand or dismissed oral arguments they couldn't remember.
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