We craft multi-touch, integrated campaigns where every channel has a common goal: Create a deep engagement with the right audience and get them to take action. We're the right mix of big city agency defectors, business school wonks, and local flannel-wearing folks. Our team's diverse backgrounds gives our work that elusive character you won't find in the 212 area code.
It's an undercurrent of Vermont values with a global perspective. Plus, we have chili cook-offs. Our very own Steve Crafts, was recognized as a 2020 Person to Watch in GDUSA. GDUSA's Person to Watch is in its sixth decade and has featured a number of legendary members of the creative community including Saul Bass, Ivan Chermayeff, Milton Glaser, Massimo Vignelli and now.
It's an undercurrent of Vermont values with a global perspective. Plus, we have chili cook-offs. Our very own Steve Crafts, was recognized as a 2020 Person to Watch in GDUSA. GDUSA's Person to Watch is in its sixth decade and has featured a number of legendary members of the creative community including Saul Bass, Ivan Chermayeff, Milton Glaser, Massimo Vignelli and now.
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Maybe there's something in the water up here in Vermont-something that spawns the entrepreneurial spirit. Something that isn't "business as usual". Yankee ingenuity, boot strapping, old hippies, young hipsters, hard workers. The source is hard to pinpoint but the effects of our creative economy are easy to see in our hometown of Burlington and around the state of Vermont.
For years, Cabot Hosiery made socks for other brands like J. Crew and L.L. Bean. Unfortunately, all those accounts were jumping ship because outsourcing overseas was cheaper. That's when Ric Cabot, the owner of Cabot Hosiery Mills, had to make a change. He knew he could make a "tougher" performance sock for hiking and winter sports.
Pete & Gerry's Organic eggs was a small farm in the heart of New Hampshire. When their son, Jesse, returned from college, he found his parent's farm struggling. And that's when he committed to only selling organic eggs. Years later, Pete & Gerry's is committed to the preservation of their network of small family farms and holds the spot as the #1 organic egg brand in the US.
Our team established the foundation of the program through strategic brand positioning, naming, and brand mark development. The women represented, both young and old, represent the brand's promise, "Another Best Day." Place crafted the main positioning of the women's program, "We Rise." We established the visual language and logo mark used on displays, softgoods, and hardgoods at area demo days and summits.
Helping Vermont's first broadcast TV station increase viewership and evolve how they tell their own story. The organization faced quite a challenge: how do you produce programming to engage Vermonters? And secondly, how do you get them to become members and contribute to the station?
We developed an integrated campaign, Further Together, to highlight the station's ability to bring Vermonters together and tell our story-from known influencers to everyday residents.The campaign appeared in digital and print newspapers, social media, and on their new website. Vermont PBS is now an established brand-not just a TV station.
We developed an integrated campaign, Further Together, to highlight the station's ability to bring Vermonters together and tell our story-from known influencers to everyday residents.The campaign appeared in digital and print newspapers, social media, and on their new website. Vermont PBS is now an established brand-not just a TV station.
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