The primary vessel for brand equity is a name that supports an industry leadership position and effectively receives, stores and protects the essence of the brand. Heckler Branding builds on decades of experience working within a proprietary naming process, design process and proven strategy to develop unique, credible, effective names & logos crafted for durability and branding performance.
A process that branded hundreds of successful companies and products, including a host of household names such as Starbucks, Panera, Cinnabon, Tilray, Sage and K2. Heckler Branding utilizes six criteria for evaluating name alternatives. The first and foremost is Uniqueness: The ideal name is an empty vessel, which receives, stores and protects all the meaning you develop, while minimizing previous associations.
A process that branded hundreds of successful companies and products, including a host of household names such as Starbucks, Panera, Cinnabon, Tilray, Sage and K2. Heckler Branding utilizes six criteria for evaluating name alternatives. The first and foremost is Uniqueness: The ideal name is an empty vessel, which receives, stores and protects all the meaning you develop, while minimizing previous associations.
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