A dynamic software & data set for advertisers, agencies, and brands. Empowering your research, review, planning, management, and reporting across all your media strategies; including network, local, & cable television, radio, out of home, and internet channels. Fox was able to charge more than $506,000 per 30-second commercial in the women's final, according to the data firm Sqad, while the men's final the previous year brought in $437,000.
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Every key planner & decision maker across the entire advertising process (sometimes spread around the globe) needs to easily collaborate, coordinate, visualize, and approve their part of the media plan; while avoiding the usual frustrating chain of potential missteps with shuffling excel sheets, flow-charts, flight versions, countless emails, and reams of wasted paper.
You've got an advertising plan and you want to get the best price for the broadcast, cable, radio, or internet media, but the only information you have about the potential costs are the rate cards provided by the different outlets. You have no idea if that is the "real" value (being paid by other advertisers), or just some arbitrary number being presented by the sales team.
Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by Mediacosts: Local. The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys. This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.
Gain insights from the network & genre aggregate cost data, or dig deeper to the program & schedule level for granular intelligence. Get reliable intelligence to compare your buy schedules against what the market actually paid for similar media inventory. Agencies & brands can discover and compare multiple market performance indicators to explore new media opportunities.
As you plan and before you buy.know what the market is paying for ads on the websites and networks targeting your audience. Get reliable market intelligence for planning, and real cost insights for your negotiations with sites and ad networks. Use the insights provided by WebCosts to establish key performance indices with clients and internal planning & buying teams, Build trust.
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