Black Label Marketing Group

Black Label is a fully integrated luxury lifestyle-branding agency, which has served the luxury market since 1986. From our main office in Miami, we have launched global campaigns on every continent but Antartica. The Black Label team is led by founding principal, J. Robert Taglairino. The team includes acclaimed professionals in each marketing discipline, who have successfully served luxury brands for many years.

For over 25 years, we've developed innovative branding solutions for superior products and services - complete branding platforms as well as strategic and tactical programs. The promise of an experience is what gives definition to a brand. Logos are a vital identifier that consumers associate with your organization and its products and services.

Black Label Advertising's experience extends to every area of the Luxury & Leisure space including many other categories that elevate the human spirit. While we have honed our skills for over 25 years in each advertising discipline: print, television, radio, outdoor, direct mail, guerrilla marketing, etc. we also evolve traditional campaigns into new media spaces.

Successful companies understand that PR and Media Relations are critical and cost effective tools for launching, building recognition and establishing brands in a tough marketplace. We approach PR with sales-oriented thinking and ROI, and our relationships secure clients top-tier media placements. Who wouldn't want someone working their behalf building media buzz and making them look good?

Social media has shifted control to consumers. Successful campaigns have a strong understanding of their target market and therefore, succeed in building a community around their brand. They also understand how that demographic perceives them, and what they hope to get out of their social media connection with the brand.