We believe webvideo is a motivational force of nature whose potential is untapped. If you doubt that, if you still believe limitations exist - for your particular product or service, for example - consider this. Not long ago, we created webvideos for a hymnal (yes, a hymnal) to increase audience and raise awareness.
In the first week, the four-minute music video above generated over 15,000 views. This three-minute "Guided Tour" video rapidly passed 65,000 views. Total for the client's three webvideos combined - over 150,000 pre-qualified views. And still climbing. If we can help hundred-year-old hymns resonate with new majesty and power to an audience of this size.
In the first week, the four-minute music video above generated over 15,000 views. This three-minute "Guided Tour" video rapidly passed 65,000 views. Total for the client's three webvideos combined - over 150,000 pre-qualified views. And still climbing. If we can help hundred-year-old hymns resonate with new majesty and power to an audience of this size.
Services
Shirley/Hutchinson was established in 1988 by two veteran creative directors as an alternative to advertising agencies. In essence, the company produces all of the marketing tools clients have come to expect from traditional agencies However, the similarity ends there.
Rather than trying to decipher how long the meter is running, we believe our clients should be aware - up-front - what their projects include and (all the way to the exact dollar), what their creative costs look like.In the marketing world, ambiguity often reigns. But not with us. We're a creative agency who's been built on nearly 30 years of top-level experience, outside-the-box thinking, and the type of strategic thinking your business needs.
Rather than trying to decipher how long the meter is running, we believe our clients should be aware - up-front - what their projects include and (all the way to the exact dollar), what their creative costs look like.In the marketing world, ambiguity often reigns. But not with us. We're a creative agency who's been built on nearly 30 years of top-level experience, outside-the-box thinking, and the type of strategic thinking your business needs.
Simply stated, we want to work with successful Christian entrepreneurs. They already form the bulk of our client base. Using the same principles we have honed and crafted with Fortune 500 companies, we want to help smaller enterprises grow more rapidly. Because we already share their philosophy (we are a faith-based company), we already have much in common.
At Shirley/Hutchinson - a faith-based ad agency - our entrepreneurial prospects step off the elevator with the same kind of requests: they just want to fill a medium with a message. Ultimately, that's what we create for them. But first, basic frontline research uncovers an idea that separates them from the competition.
You suspect your advertising efforts - and whatever you've paid for them - are not delivering optimum results. Almost certainly, you're right. Not that you're not trying to do your best. You don't have the time or tools to do an in-depth analysis, so you run from one marketing fire to another. It's a short-term solution.
And the possibilities are endless. Owners can have passionate personal conversations, one-to-one, just as they did back in the beginning. Current customers can convert future ones. Product demonstrations can be dramatized, analyzed and customized. Video modules can find ever-larger audiences in eblasts, eBooks, vlogs and a wide variety of social media.
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