Otherwise is a Chicago branding, strategy and graphic design agency that creates and builds inspiring brands, enabling our clients to navigate moments of change. We help our clients - from some of the world's most respected companies to promising up-and-coming ventures - understand, illuminate and position their brands for impact and scale.
Together we grasp and respond to their often-seismic shifts in brand relevance, market positioning, messaging, technology adoption, customer behaviors and product offerings. We use our unique empathic approach to brand strategy as a guide to deploying creativity, technology and the tools of graphic design to create relevant, resonant marketing programs across diverse print communications, environmental, digital and social media platforms.
Together we grasp and respond to their often-seismic shifts in brand relevance, market positioning, messaging, technology adoption, customer behaviors and product offerings. We use our unique empathic approach to brand strategy as a guide to deploying creativity, technology and the tools of graphic design to create relevant, resonant marketing programs across diverse print communications, environmental, digital and social media platforms.
Services
As a boutique Chicago-based branding, strategy and creative agency, Otherwise connects people and brands. Under the leadership of founders Nancy Lerner, Chief Strategist, and David Frej, Chief Creative Director, Otherwise is a group of content strategists, writers, designers and technologists who collaborate with clients to explore the space where ideas and creativity merge.
The far South Loop was rough-and-tumble in 2004 when we took on 2100 - a vintage building with a contemporary new-build addition that became a hybrid project with both condominium and rental residences. Taking full advantage of the interplay between old and new, we built a sophisticated yet approachable brand experience aimed at those who enjoyed the opportunity to be first to adopt emerging neighborhoods.
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