Williford Insurance Group
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Williford Insurance Group
From its founding in 1990, Williford Insurance Group has aimed to be the "go to" independent health insurance agency in North Carolina. Celebrating 25 years of service in 2015, we continue to serve our clients in the increasingly complicated world of health insurance. Our agency assists with both corporate and individual medical insurance needs, having established a reputation of providing first class service.

We aren't a "full service" agency who promises to handle your home, auto, liability and every other kind of insurance under the sun. Instead, we are seasoned specialists who pride ourselves on being experts in all things health insurance. People You Can Talk To - We believe in simple, straightforward communication.
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When Kevin Williford founded Williford Insurance Group back in 1990, the employee benefits landscape was far different than now. Back then, with good medical insurance coverage you could have a baby for $500. High deductible health plans were decades away and the words "Affordable Care Act" did not evoke the passion they do today.
Williford Insurance Group is rooted in the knowledge and experience of our professionals. Each team member has over 10 years of experience in the benefits industry. As a result, clients rest easy knowing their Williford Team possesses the knowledge, ability and experience necessary to navigate the complicated benefits landscape.
When Kevin Williford founded Williford Insurance Group back in 1990, the employee benefits landscape was far different than now. High deductible health plans were decades away, and the words "Affordable Care Act" did not evoke the passion they do today. Yes, so much has changed -- but the way we serve our clients at Williford Insurance Group has not.
The world of health insurance options is very confusing and very overwhelming. Williford has helped us to navigate that world by explaining to us what our options are and helping us to strike a balance between what's going to be best for our firm, economically, and what is best for our employees in terms of the costs to them and the benefits that they will receive.
Our goal at Williford Insurance is to present your company with solutions that offer smart ways to cut costs while still providing quality. In addition to our core benefits services, we have specialists monitoring and analyzing the implications of the Affordable Care Act.

Our health insurance experts can help you determine the financial impact on your business and put a plan in place to help your company maximize benefits and comply with complex regulations.
Reviews (15)
Philip McHugh
Philip McHugh
Dec 07, 2021
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Mike Parsons was so, so helpful. We cancelled our private insurance and signed up for Medicare with him. He helped us navigate the confusing medicare maze and develop a plan to switch over from private insurance. He was patient, knowledgeable and accessible. I highly recommend Mike for anyone needing assistance with insurance.
Lurae Albert
Lurae Albert
Oct 25, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Great professionals to work with. Explained choices clearly and was very transparent regarding costs. Absolutely recommend. I have referred friends and family to the group.
Paul D.
Paul D.
Sep 26, 2021
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Mike is a professional as any person not experienced with health insurance and the labyrinth of Medicare and related drug plans could hope to find. He is skilled at explaining EVERYTHING to someone, in my case, who is a Wall Street professional... but doesn't have the time to wade through the swamp of government controlled insurance. He knows what people like me (and you, I suppose) are up against, and he has straightforward and concise explanations to all your questions!!! You can NOT go wrong with Mike Parsons!!!
Mary Harshey
Mary Harshey
Jun 02, 2021
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I first worked with Mike when he went way above and beyond to assist with a family member's medicare coverage issue not even directly related to his services. It saved hours of wrestling with the government for a resolution.
When it was time for me to make my own healthcare decisions, I felt confident that Mike was going to have answers based on my best interests and that I could understand (more or less). He patiently answers variations of the same questions and is prompt in doing so. I'm impressed.
John Bowman
John Bowman
May 17, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Mike Parsons provided good information and suggestions in helping me select the most appropriate Medicare coverage.
Marybeth Grein
Marybeth Grein
Mar 20, 2021
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Positive: Responsiveness
Very informative in walking me through the process of medicare and my options for supplements or advantage plans. Answered all of my questions and educated me on my options.
H. Bruns
H. Bruns
Feb 20, 2021
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My wife and I were given a referral to Michael at Williford Insurance group to discuss Medicare Supplement Plans and other insurance choices, and we found him to be very helpful. We first met him some months before we needed to make decisions, then he got in touch as promised. We "worked around" some issues due to Covid Restrictions, and he continued with some good advice on some other insurance issues "after the sale" . We whole heartedly recommend him, and I would presume the others at Williford Insurance Group, if you need Insurance advice and policies .
Kathleen Rice
Kathleen Rice
Feb 18, 2021
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Positive: Professionalism, Quality, Responsiveness
Many details on Medicare policies and choices, nice handouts to illustrate the options and flexible scheduling.Follow up questions were also answered promptly
Kelly Stafford Holliday
Kelly Stafford Holliday
Jan 14, 2021
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I was totally clueless about Medicare. A friend recommended Williford Insurance. I called a made an appointment with Michael. He helped me pick out the best plan for me that paid for my medications. He explained the different plans and made it seem seamless.
Donna Pike Dalche
Donna Pike Dalche
Dec 11, 2020
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I was newly eligible for Medicare in 2020 and was confused about what was the best way for me to go. I contacted Mike Parsons at Williford Insurance Group to help me. Mike took the time to explain every detail of the many options Medicare had to offer. He made it very simple to understand and gave me great advice. I have recommended him to a good friend of mine who was looking for medical insurance advice and Mike was able to help her too.
Kim Langlois
Kim Langlois
Jun 30, 2020
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Mike is exceptional. He had the answers to all my questions with details and examples to help get me to my decisions. He did not rush me and gave me multiple opportunities for discussion. He made himself available by phone and in person. He did not make assumptions of my knowledge on the subject ensuring I had a good grasp to make an informed decision. Thank you!
Paul Pell
Paul Pell
Feb 08, 2020
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Mike was a great asset as my my and I explored options in the Medicare maze. He provided options and directed us towards what was best for us. He explained things in a clear, understandable manner. Thank you!
Larry Diana
Larry Diana
Apr 12, 2019
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Kevin Williford and his team at Williford Insurance and very knowledgeable about medical insurance offerings and always willing to put the interests of their clients first. I highly recommend Williford Insurance to anyone who is looking for sound advice in the ever-changing world of medical insurance coverage.
Mitch Miles
Mitch Miles
Oct 29, 2015
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Have health insurance questions? We did - don't hesitate to call Williford Insurance Group! They get it! Great people! Exceptional customer service! We highly recommend Kevin and his team.
Kathy Cotton Horne
Kathy Cotton Horne
Dec 21, 2013
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Great company!! Kevin and his staff are very helpful and professional. They always go above and beyond for their clients. I highly recommend this group!!