Southside Eye Center
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Southside Eye Center is a full-service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments in Farmville, VA, and the surrounding areas. Patients throughout the Farmville area come to Southside Eye Center because they know they will receive the personal attention and professional care that is our foundation.

Dr. La Roche and the rest of our team are always dedicated to keeping our patients comfortable and well-informed. At Southside Eye Center, we will explain every exam and procedure, making sure to answer all of our patients' questions. Additionally, at Southside Eye Center, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.
Services
At Southside Eye Center, each member of our vision care team is selected by Dr. St. Clair Reeves La Roche based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients. Our entire Farmville optometry staff is committed to ensuring the comfort and satisfaction of every patient.
St. Clair Reeves La Roche and our entire Farmville optometry team are committed to providing advanced vision care in a professional and comfortable environment. As an optometrist in Farmville, our primary eye care service includes a complete eye exam that analyzes eye health and vision function.

In addition to eye exams and vision testing, Dr. La Roche and our team of optometry professionals provide testing for glaucoma, cataracts, and macular degeneration.Our Farmville optometrist also offers glasses, contact lenses, and pre- and post-operative care. Dr. La Roche and the Southside Eye Center team take even routine eye exams very seriously.
Glasses say so much about your personality and individual style. At Southside Eye Center, we are happy to work with you in selecting frames that complement your features. Our experienced eye care professionals work closely with you to select the proper frames that fit your budget as well as your cosmetic, vision, and lifestyle needs.
Are you struggling with hearing others in conversations? Not quite hearing that song the same way anymore? You may need to schedule an appointment with our hearing specialist here at Southside Hearing Center. Our Hearing Aid Specialist, Roger Lundeen, focuses on all issues revolving total hearing loss and gradual hearing degradation.
Reviews (7)
Melissa Redd
Melissa Redd
Dec 18, 2021
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Very pleasant, professional and patient. My entire family enjoyed their experience last week.
Anna Warrington
Anna Warrington
Oct 29, 2021
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This was my first visit to get my eyes checked. Dr. La Roche, and his assistants and office staff were very nice. He was very thorough and answered any questions I had. All in all, a very pleasant experience. I highly recommend Southside Eye Center.
Dean Hayes
Dean Hayes
Jul 03, 2021
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I needed an eye exam and I was very please with the Doctor LaRoche and staff. If anyone need services, that's the place to go. Thank you for the service .
Ashley Locke
Ashley Locke
Apr 26, 2021
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I handle the social media and reviews of numerous businesses therefore I am not the type of person to leave a bad review, ever, this will be my first.
When making my appointment I was told they take my insurance, Anthem. Once at my appointment I was then told that they may not end up taking it, but they would work with me if insurance did not cover it, meanwhile I also paid a $50 copay.
The office personnel and nurses were excellent, they should get 5 stars. The doctor had little personality, but that is not what the 1 star is for. My grandparents have used this eye doctor, the older gentleman
Debbie Wright
Debbie Wright
Nov 29, 2020
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Don't pop in to pick your glasses up without calling first. I drove there during open hours and the optical side was closed. Went to the medical side which was open and was told, "something came up". Seriously, the Brady Bunch excuse used for both people? Gas cost money to drive there!
M. I. C. H. A. E. L.
M. I. C. H. A. E. L.
Dec 07, 2019
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Mom likes it but she is 96 so she don't care one way or another she just want to get in and out so expect to be there for at least an hour.
Karen McNeely
Karen McNeely
Sep 05, 2019
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These professionals know their business. All staff are courteous and helpful. They've been there for years and and I believe Dr. La Roche, III is the son of the eye doctor there before him. They also have a very nice glasses shop if you need a pair after your visit. For a thorough exam and professional eye care, give them a visit.