We understand that brand marketing is about personalization, innovative storytelling, and delivering an unforgettable brand experience. We create content and campaigns based on smart strategy that encourage innovation and creative thinking. We operate in the new realities of our digital world, embracing technologies that make our clients relevant to their target audiences.
We have long-established relationships with journalists and influencers that drive coverage in top-tier national, regional and local media outlets. We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women. We're proud of the results we've achieved for our clients and the brands we've represented.
We have long-established relationships with journalists and influencers that drive coverage in top-tier national, regional and local media outlets. We bring a deep knowledge and passionate understanding of the most formidable consumers of all: women. We're proud of the results we've achieved for our clients and the brands we've represented.
Services
Today's second-by-second media news cycle has forever changed media relations. A successful media specialist needs to know how to navigate this landscape where traditional and social media intersect. Someone who knows the key influencers and journalists, and what matters to them. Who continuously searches for, and creates, strategic opportunities.
Using the PESO model of owned, earned, shared and paid media, we identify your own unique story and then create, publish and market content designed to drive traffic, engage consumers and build awareness for your brand. Great content not only increases traffic to your website but also builds trust and loyalty by establishing your brand as an authority and thought leader in your field.
At Girlpower Marketing, we see the power of influencer marketing daily. Ninety-two percent of consumers say that recommendations from people they know or follow are more powerful than brand advertising, and 74% say that word-of-mouth influences their purchasing decisions. Influencer marketing shows no signs of slowing down as a core marketing strategy.
Companies seeking to win the hearts and minds of their audiences must create a positive, emotional bond with compelling, relevant, and consistent brand experiences. Whether a product launch, trade show or hospitality reception, we create customized events that deliver your brand messages and increase visibility.
We build, grow and engage audiences with an integrated social media approach that creates meaningful, two-way conversations to engage consumers with relevant messaging. Behind every post, picture, blog and tweet is a strategy to drive qualified traffic to your website. We leverage the best optimization tactics and track your website analytics to evaluate how our efforts are performing for you.
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