When is the last time you recommended an average restaurant, or an average anything, to someone? Probably never. That's because people don't talk about average; they talk about amazing and different. They also don't buy what a company does; they buy why they do it - the purpose, cause or belief that sets them apart.
That's where Tag comes in. We are a strategic brand development firm that can help you find a differentiating strategy to unify stakeholders and create new momentum, new possibilities and new ways of delivering your brand experience.
That's where Tag comes in. We are a strategic brand development firm that can help you find a differentiating strategy to unify stakeholders and create new momentum, new possibilities and new ways of delivering your brand experience.
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The BIA is an online research tool that measures the strength and alignment of a brand among key audiences. While other methodologies evaluate the brand from the "outside in" by measuring customer or consumer attitudes, the BIA also examines the brand from the "inside out" by measuring the knowledge and attitudes of three of the brand's most important audiences: management, employees and channel partners.
To join our team, you need to be crackerjack! We are a fast-paced brand development agency looking for another superstar to join our "A" team. We are currently seeking candidates to join our account services team as an account coordinator. The account coordinator provides critical support to the account team and ensures all projects proceed according to deadline and budget.
The BIA is a secure, confidential online research tool that measures the strength and alignment of a brand. It identifies gaps in alignment to build a stronger brand.
While other methodologies evaluate the brand from the "outside in" by measuring customer or consumer attitudes, the BIA also examines the brand from the "inside out" by measuring the knowledge and attitudes of three of the brand's most important constituencies: management, employees and channel partners.
While other methodologies evaluate the brand from the "outside in" by measuring customer or consumer attitudes, the BIA also examines the brand from the "inside out" by measuring the knowledge and attitudes of three of the brand's most important constituencies: management, employees and channel partners.
Why do many brand development initiatives fall short of expectations? A lack of knowledge, support, and participation from the executive management team, and in turn, everyone else. That's why your management team should be viewed as your insurance for success. They must understand what brand development is and does.
This objective and productive session is based on facts to identify the appropriate focal point for your brand strategy. It was developed more than 25 years ago and has helped hundreds of organizations achieve exceptional brand success.
Participants represent a cross-section of your organization that typically includes your CEO, COO, CFO, and SVPs/VPs of marketing, sales, customer service, and R&D, and consists of no more than 10 to 15 participants.The session takes place in a comfortable offsite environment and lasts five to six hours.
Participants represent a cross-section of your organization that typically includes your CEO, COO, CFO, and SVPs/VPs of marketing, sales, customer service, and R&D, and consists of no more than 10 to 15 participants.The session takes place in a comfortable offsite environment and lasts five to six hours.
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