Ducati Santa Barbara

In the 30 years since our doors first opened, Pro Italia has become an iconic presence in the motorcycle community. We carry fast, elegant bikes - Ducati, Aprilia, Moto Guzzi, MV Agusta, & Royal Enfield - while providing outstanding service and stocking the finest in motorcycle apparel.

How it all started: Bill Nation, Eric Lewald, and Glenn Morgan met in college and rode bikes together in Tennessee before traveling to California to work in Hollywood.Bill blazed his path as a professional photographer, Eric as an animation writer, and Glenn as a film editor.

When you're invested in making sure your motorcycle stays in great working order for years to come, you need knowledge and skill you can count on. Our highly trained technicians are dedicated to maintaining and servicing your Ducati, Aprilia, Moto Guzzi, MV Agusta, & Royal Enfield motorcycle so you can get the most out of your purchase.

Inspired by the iconic 60's Interceptor with its greatest following in the American west coast, fitting perfectly into the easy-going, fun narrative of the time, the new INT 650 Twin reimagines the sun-drenched California beach lifestyle. This modern classic is the essence of a British roadster with a dash of a California Desert Racer blending timeless style and contemporary performance.

If there's one thing all motorcycle riders cherish, it's the freedom of the open road. Thanks to this unique collaboration between Pro Italia and Sister Inmate, you can help people whose lives and freedoms have been forever affected by incarceration, even if they're not the ones serving time.

So Cal's premiere European motorcycle dealership Pro Italia has joined forces with Sister Inmate, an L.A. based non-profit that helps the families of jail and prison inmates.Together they will raffle off a new Royal Enfield Classic 500 motorcycle with a value of $5,800! Join us! The event is FREE and we will be enjoying light food and complimentary beverages provided by Mulholland Distilling!

At Pro Italia, we are motorcycle enthusiasts, and there's nothing we enjoy more than helping our customers find the kind of fun and adventure that a quality motorcycle can bring. If you're considering financing your new Ducati, Aprilia, Moto Guzzi, MV Agusta, & Royal Enfield motorcycle, you're in good hands with our finance department.