Coaction Public Relations
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Coaction Public Relations
Founded in 1997, we are a New York City-based Creative PR agency focusing on the housewares, home and lifestyle industries. We pride ourselves on our ability to nurture and maintain long-lasting, impactful relationships with clients and agency employees. We are a tight-knit, hard working group and take great pride in open and transparent communication among our clients, the media and ourselves.

We are a collaborative agency with an all hands-on deck approach, allowing for every client to receive the attention they deserve. Honesty and integrity form our foundation and we settle for nothing less than the same from our clients. Our senior team members oversee all client activities, ensuring all PR tactics are directed towards the goals set.
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Coaction Public Relations is a full-service public relations agency based in New York City. Specializing in the housewares, home and lifestyle categories, we work intimately with each one of our clients to meet all their individual goals and let our passion for the industry show in our work.

We are always on the alert for ways to help our clients make the right news, at the right time and reach new audiences with well-thought-out, tailored strategies.We stay abreast of emerging trends, take advantage of seasonal story angles, harness the power of social media and influencers, and keep the buzz alive, by working closely with the world's leading print, digital, and broadcast media.
Colleen has more than twenty-five years in Housewares/Consumer PR with agency experience that includes Hill & Knowlton, Ruder-Finn, Cabot Communications and Ingalls, Quinn & Johnson and Cogent Public Relations where she was a founding partner. Throughout her extensive agency PR career, Colleen has worked on a variety of top-tier brands including, Krups, Braun, Rowenta, Au Bon Pain, The Ground Round, Calphalon and Marriott Hotels, to name a few.
Coaction Public Relations designs and implements results-driven public relations campaigns that are carefully tailored to each of our clients. We capitalize on a mix of traditional and non-traditional media coverage in order to clearly and effectively communicate our clients' messages and garner a range of local, regional and national exposure.
When thinking of the Mediterranean, it's easy to let the mind wander to a happy place - relaxing on a hillside with a beautiful view of the sea below, while munching on olives, a veggie plate and a little fish. Stephen McClellan at Smithey Ironware Co., a small-but-mighty cookware company located in Charleston, South Carolina, knows more than a thing or two about cast iron.
Each June and November Coaction Public Relations hosts the Total Home Event - now in its 15th year! This appointment-only preview offers print & digital editors, influencers, and television producers a hands-on first look at new high-end products in an enjoyable, stress free environment.

Each year more than 60 media outlets attend, including Real Simple, Food & Wine, CNN, TheKitchn, Refinery 29, the Today Show, Food Network magazine and many more.Coaction Public Relations is a full-service public relations agency based in New York City.
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