Our approach to finding and reaching your audience is designed to optimize your targeted advertising, maximize your budget and deliver results. Effectv is a proud sponsor of Comcast RISE, a resource program created to invest in the success of small businesses owned by underrepresented groups. Visit ComcastRISE.com to apply.
Let our in-house creative group, called Mnemonic Agency, help tell your business's story. We can help craft the perfect advertising message tailored to the audience you want to reach. Advertise on the hottest shows and live sporting events on the biggest cable networks and video sites to ensure your message makes the impact it deserves.
Let our in-house creative group, called Mnemonic Agency, help tell your business's story. We can help craft the perfect advertising message tailored to the audience you want to reach. Advertise on the hottest shows and live sporting events on the biggest cable networks and video sites to ensure your message makes the impact it deserves.
Services
Effectv's advertising approach is designed to maximize campaign effectiveness by delivering your message across every screen. Our multi-part equation begins with a comprehensive, holistic method to find your desired audiences and target them anywhere they watch video content. By using viewership data to inform strategy, we ensure you get the most out of every campaign.
Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Formerly known as Comcast Spotlight, Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the best of digital with the power of TV. Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients.
Our CrossReach solutions help connect brands to their audiences in a meaningful way. By combining audience targeting with data insights, we enable advertisers to reach highly engaged viewers through multiscreen TV and digital advertising. We then report on campaign delivery and prove the impact on business results.
Audiences now interact with media in more ways and on more devices than ever. But as media consumption becomes increasingly fragmented, multiscreen TV is growing its data-informed capabilities and opening new possibilities for advertisers. Our audience delivery solutions use data insights to find the right viewing households for each client, however the household chooses to watch.
Effectv's TV advertising offerings unite the prestige of TV with cutting-edge technology, giving you a branding platform that puts your message in front of your audience efficiently and effectively. Whether you're looking to run wide-reaching cable advertising across our 60+ markets, or you're more interested in delivering your message with local TV advertising closer to your backyard, we can find the right audience for your message.
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