Swags Sport Shoes
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Swags Sport Shoes
Step 1 - We get to know our customers by gathering information. We need to know what activity the shoes will be used for and if the customer has any current or recurring injuries. Step 3 - We select shoes using the information gathered from Step 1 and 2. We do not measure feet because each shoe fits different; we instead fit the shoes to your feet.

Step 4 - We set our customers up for success by talking about proper shoe care, shoes average lifetime, training tips, and answer any questions customers may have. Our knowledgeable staff is made up of athletes in every stage of life. At Swags you will find someone who is trained to empathize, help, support, and encourage you to find the best tools and gear to aid you in being the best version of yourself.
Services
Swags Sport Shoes specializes in running but is more than a running store. Although runners make up the majority of our clientele; our goal is to provide proper and comfortable footwear for everyone. We carry everything from supportive sandals to steel-toe work boots. When it comes to selection, there are very few stores which can compete with us.
Listed below are the brands we carry in our stores. We stand behind the quality and effectiveness of the brands we sell. Swags carries a wide variety of shoes for all activities such as aerobics, casual shoes, cross-training, hiking, running, tennis, volleyball, walking, work, wrestling and more. Swags also carries a great selection of insoles and training gear.
We love our customers and thoroughly enjoy spending time with each of you. We understand people are busy or have health concerns and are not always able to spend extended amounts of time out and about. Virtual Shoe Fittings allows us to still do what Swags is all about, serving our customers by fitting them in proper footwear, while catering to everyone.
The Swags Elite Racing Team is made up of athletes who have been chosen through an extensive selection process to represent our store. These individuals will be participating in local races and several community involvement programs. Get to know our Elite Runners here or on our social media platforms!
In an ongoing effort to better serve the local running community, former world-class runner and four-minute miler Swag Hartel would like to offer Swags Training Tips, plus links to specific information of interest to beginning and experienced runners alike. Try out a local coffee shop and get to know runners in your community.
Reviews (24)
Trinika Laughlin
Trinika Laughlin
Oct 16, 2021
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Had to wait my turn, but worth the wait! Love being personally fitted and finding the right shoe for my feet. Staff very nice and knowledgeable. I went through 3 or 4 brands until we found the perfect fit. Not the cutest shoes but definitely most comfortable. Thanks Lainey!
Mona T.
Mona T.
Sep 25, 2021
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I had heard great things about this store and knew I had to try it out prior to getting my new pair of running shoes. The staff was friendly and helpful. I showed them my old shoes and they were able to help me find a new pair very easily based on what had worked in the past. The prices are reasonable and the process efficient. I was very appreciative. Thanks to everyone at Swags!
Nancy Alvey
Nancy Alvey
Sep 01, 2021
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It has been a long time since I have been waited on in such a nice way. To have someone help me with trying on shoes. I found what I needed and am happy! Definitely will recommend Swags to everyone!
Ruth Merriam
Ruth Merriam
Aug 16, 2021
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The staff is friendly and knowledgeable and will do their utmost to make sure you get the best fit possible. Recommended to me by my orthopedic surgeon and I've purchased sneakers, shoes and hiking boots here. I've also referred friends and family here.
John Perry
John Perry
Mar 01, 2021
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I really like the personal service you receive at Swag's. I tried on four pairs of shoes until I found the perfect one for my workouts. All the while, the shoe fitter patiently waited for my assessments. You might wait a bit for an available staff member because the store is always busy. On the other hand, I never felt rushed when it was my turn to be fitted.
Ben Lyons
Ben Lyons
Feb 26, 2021
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Went in for 1 pair of Brooks and the lady showed me a newer more comfortable pair. They didn't have my size in stock so she ordered them to be delivered to my house and about 2-3 days later I have a new favorite shoe. May have to go back and get another.
Kellen L.
Kellen L.
Feb 11, 2021
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Staff was super helpful in finding shoes to help with my specific issue. Offer a discount for many local gyms as well so definitely ask! If the price seems a bit high just remember you're paying for their knowledge and experience, not just trying out a shoe from an online big box, plus supporting local!
Patrick L.
Patrick L.
Nov 14, 2020
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Great store. Layne took all of the guess work out of selecting the right shoes. She knows her product lines and assessed my gate to determine which shoes to recommend. This is how shoe buying should be. Thank you !
Zach D.
Zach D.
Sep 09, 2020
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Customer service was excellent. I went in yesterday for a badly needed new pair of shoes. I really appreciate the running community shoe stores. Their expertise cannot be matched by big chain stores, attention to detail and the value that local retail brings back to and provides to our community. Support this place before we're all stuck with the cold internet as our only resort.

Josh, the salesman took the time to talk with me, observe my gate and offer a couple of options. The transaction was attentive to finding a good fit to meet the purpose of our visit.

I'm new to making running
Michael C.
Michael C.
Dec 04, 2019
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The employees at this store changed my entire outlook on purchasing shoes for the better. JC helped me today and he was so knowledgeable about his merchandise that it blew my mind. I used to go to a Foot Locker, Finish Line, DSW etc. to look for a cool pair of shoes not thinking the shoe would "perform" any differently than the next. Well I was wrong. Nobody's feet are identical and they know what shoes will work for you to accommodate your needs. I will always shop at Swags for my footwear from now on. Great job Swags!
Amy R.
Amy R.
Oct 01, 2019
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So I am a cheapskate when it comes to tennis shoes. However I am now a convert! Swags maybe pricier than shoe carnival (lol) but this is definitely a "you get what you pay for" situation.
We walked in and were immediately greeted and helped. I had to take my shoes off and walk for them. From that they came up w several options for my trip to Europe w heavy walking planned.
I wore my new shoes to a festival that night to start "breaking them in" only to find I didn't need too! Amazing what having the correct fit and support does for your feet, knees, legs, back, etc
K. M.
K. M.
Aug 06, 2019
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Great store. The young lady that assisted me in purchasing a pair of shoes was great. The attention to detail in the questions she asked and the shoes she suggested were spot on. Not only did she get me in a pair of shoes that were perfect for my low arches, but she helped me understand why some of my previous runners had caused some knee issues. I'll definitely be back again, and I'll send everyone I know here.
Bill R.
Bill R.
Sep 23, 2018
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Always get my athletic shoes from Swags. Swags has excellent customer service, the fit you for your needs. They know their products, they explained to how the sizes run. They specialize in running, but carry cross training, sandals and work shoes also. I love Swags!
Joshua Shouse
Joshua Shouse
Sep 18, 2018
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Great selection of shoes and just about every thing running you'd need.
This was my first experience at Swags and as you can see I did walk away with a pair of shoes. The shop has an excellent selection of running shoes, likely the best in Louisville. They have all kinds of other gear like clothes, packs, socks, gels, etc.. the staff were really nice and welcoming, the shop was clean and well organized, and prices were pretty on point with anything you'd find online. No complaints about selection, customer service, or prices.
So why 3 stars? A couple reasons. The first being the biggest, not
Jessica T.
Jessica T.
Jul 07, 2018
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I needed new shoes for running. I hear this is the place to go from many. I have been here before but it's been a long time.

I walked in and was greeted immediately even with the store being pretty active. I explained what I needed to Sam and then he watched me walk barefoot. He was able to tell from my walk that I needed more arch support.

Sam brought our 3 pairs of shoes which he laced and placed on my feet. I tried them all on and walked in them. I narrowed my search down to two of those and asked for his recommendation which he gladly gave. I was In and out in 15 minutes!
David H.
David H.
May 20, 2018
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This place is legit. The salesperson was fantastic and understanding. I expected quality by the reviews and got it. She didn't even know yelp had reviewed them so highly. Only place I'm ever going for running shoes, etc.
Andrea E.
Andrea E.
Feb 03, 2018
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I had a great experience here! I usually visit the other location but this was convenient today. The salesperson that worked with me tracked what shoes I purchased in the past and made a couple of recommendations.

There was also a great clearance section today!
Caroline F.
Caroline F.
Jan 30, 2018
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I rarely post reviews but thought that Swags deserved these five stars. I went on a Monday night looking for some new running shoes, and the staff was absolutely incredible! They watched me walk so that I would get the exact support I needed then directed me to the perfect shoes. They were also very willing to answer my questions about running and preventing injury in general. Definitely skip a trip to larger shoe store chains and go to Swags instead!
Christine S.
Christine S.
Aug 27, 2017
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Great service sharing information about shoes specific to my feet needs. Guiding & teaching vs salesman-y.

Worked with Kimbie.
Alexa K.
Alexa K.
Jul 11, 2017
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I went into Swags in February to purchase my first pair of "running shoes" since high school. I was helped by a young man, probably late high school or early college, who was not knowledgeable. Regardless of my hesitations regarding his customer service, I walked out w a pair of shoes... I have since increased my running and mileage and have found that the shoes I bought are not the right fit. I went back today, wanting to relay my previous experience and hoping to work w someone more educated who could inform me and assist me to find a new shoe. I worked w JC and he was phenominal -
Dana G.
Dana G.
Jun 16, 2017
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Went in yesterday for new shoes. Kimbe was awesome!! Quick to take care of me. Found shoes I wanted and made sure I got the correct shoe for me. I love Swags! I highly recommend it!!!
Ellyse Z.
Ellyse Z.
Sep 10, 2016
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I was fitted for running shoes that eventually gave me knee issues after 5 months of having them. Swags gave me an even trade for brand new shoes that were fitted correctly. I left happy.
Molly B.
Molly B.
Mar 23, 2016
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These guys are seriously the best. I had bought a pair shoes from them two weeks ago and I was having some pain when I was running in my shins and knees, so I took them back in and they exchange them and found the perfect shoe for me without even batting an eye. They are awesome and so friendly, and really take time to find you a good shoe!
Jenny G.
Jenny G.
Oct 20, 2014
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The ONLY place in louisville to buy shoes. I must've tried on 6 different pairs of shoes and not once did I feel like I was being a burden. The staff is incredibly knowledgeable about the proper fit. They were friendly, patient, humorous, and a true pleasure to work with. I very much appreciate their expertise and my feet thank them too!!